9 Useful Ways How Mobile Apps Can Help Small Businesses to Grow - Customer Think

9 Useful Ways How Mobile Apps Can Help Small Businesses to Grow - Customer Think

9 Useful Ways How Mobile Apps Can Help Small Businesses to Grow - Customer Think

Posted: 07 Apr 2021 03:11 AM PDT


Technology has brought wide change in every field. For the corporate world as well, it is an increasingly accustoming business for the latest developments based on advanced businesses. And mobile applications are rapidly taking over the market.

Earlier, mobile applications were reserved for large corporations and businesses. However, in the last two years, this scenario for the biggies has changed rapidly. Today, small companies are serving customers better and are seeing much higher return on investment, thanks to mobile applications.

Did you know!

According to a latest app development stat, there are something like 1.4 million apps on Google Play and the App Store. Today the situation is such that customers of every niche expect a mobile app for any product or service that they need.

And most smart, forward-thinking entrepreneurs are taking advantage of this mobile application phenomenon to further improve their business. So, through this piece of article, I will describe the different ways mobile apps can grow your business.

Here we go….

How to Grow Business Reach Through Mobile Apps?


The mobile platform is a great opportunity for businesses to reach their consumers. The increasing popularity of mobile phones has made it easy to reach customers in various ways.

Here are 9 different ways how mobile apps can help you grow your business. Let's checkout:

#1 New Sale Generation

This is particularly relevant when it comes to eCommerce businesses that have limited the scope of their sales by conducting their business using only websites.

Now, it is high time that modern day businesses especially understand the kind of relationship that modern consumers have with their mobile phones.

When you as the owner of an eCommerce business decide to twist your core strategy to include mobile users as the target market, you expand the market and the scope for rapid growth in sales revenue.

#2 Reduction in Operational Cost


Mobile applications can bring huge growth to the business as it is a great medium of communication. The benefits of a mobile app for a small business go beyond customer retention.

So, let's talk about one key element in running a small business – operational efficiency. The operating costs of running any business can sabotage and ruin the entire budget! This can be quite a harsh situation especially for a small business.

#3 Increase Visibility to Clients at All Times

In the US, the average person spends two hours a day on a mobile phone. Globally, there are more than one billion smartphones. Therefore, the fact that people spend more time on the phone over PC these days is great for businesses – if you adjust your marketing plan to match this shift.

If you have a mobile presence, then obviously your business will be exposed to many eyeballs. Your image, name and logo need to be seen when these people scroll, unlock, and do whatever they do on the go.

People have their mobile phones either on their fingers, palms or pockets. We also like to use them while waiting at the bus stop, going to work and even watching TV in the evening. All of these are the appropriate time to send a notification to all potential customers.

#4 Great Idea to Earn Through Mobile Apps


The mobile app gives you a great start to showcase your eCommerce store online. It is unrealistic for most small businesses to believe that they are going to be the next Spotify and I completely acknowledge that. To target a larger number of audiences businesses hire ios developers or android developers to build attractive and easy to use apps for their users.

However, when it comes to their business model, it is the one thing that has been proven to work for a large number of various businesses in different industries.

#5 Increase Brand Value and Awareness

Having an app for your business can really increase the value of your brand. A well-built and well-designed app can increase your brand value and raise awareness.

According to a survey, adults in the US spend about 2 hours and 51 minutes on smartphones every day. This is the time when the companies have an opportunity to grab the attention of the customers and get noticed by them.

With the help of effective text, app icons, images and short videos, companies can grab users' attention. An app can help you in increasing brand awareness as well as in the growth and promotion of your business. Especially in attracting younger demographics.

#6 Better Customer Experience and Services

Having a mobile app can provide an excellent customer experience. With an app, you can provide better customer service through direct communication. You can also provide app-exclusive offers that would be for the benefit of the customers.

A user-friendly app results in improved customer-retention and loyalty towards the brand. Moreover, with the app, you can also provide better customer service through direct promotion.

#7 Added Revenue

A business can also benefit financially through a mobile application. Apart from the above benefits that can increase your fortune, you can also earn directly through an app.

The very basic way of this is revenue that you generate through downloads. You can offer different versions of your apps; Paid or free. You still generate revenue through freebies.

But if you offer additional benefits through the paid version, then you can expect to earn well. Secondly, you can include advertisements in your app for which you are also paid.

#8 Act as a Marketing Tool

More than just an application, a mobile app can double as a valuable marketing tool. But how? It can be easily integrated with Facebook, Twitter, and other social media sites.

This means that, with one tap, customers can share your app with their network and their experience with your company, which can then offer you free promotions.

Also, using push notification, you can easily send upcoming promotions or special events to your customers and prospects.

#9 Turn Your App Into a Social Platform


You can integrate many social features into one mobile app. A study once revealed that most people log on to social media just to see what their friends are saying. You must include this idea in your marketing strategy so that people see your brand while catching up with their friends.

Incorporate features such as in-app messaging, comments, likes, and photo-sharing capabilities. Besides, enable the application to log in via Facebook and Twitter. This approach has proven effective in increasing customer engagement, repeated sales, retention, and monetization.

Bottom Lines

Unfortunately, many business owners have yet to recognize the huge potential benefits of mobile applications in terms of boosting productivity, efficiency, competitive edge, and user experience.

Pondering how you could possibly grow your business? Mobile apps just might be the answer. Well, you can also contact top mobile app development companies for advice and they can help you get started!

Good Luck!!

Build a Home-based Small Business with Lower Costs - Fife Free Press

Posted: 07 Apr 2021 01:50 PM PDT

Despite the many difficulties from the coronavirus pandemic, there were 1.5 million applications for new businesses in the U.S. in the third quarter of 2020, almost twice that of the third quarter of 2019.

Data from the U.S. Census Bureau shows that there were 492,000 applications for new business in January 2021, almost a third more than the figures in January 2020.

The new entrepreneurs may include those who lost their jobs because of the pandemic. Many of these new businesses are home-based small enterprises.

If you are thinking of building a startup, here are some ideas you can consider, including tips on how to reduce your expenses to maximize your profits.

Home-based Small Business Ideas

If you lost your job, see how you can pivot and use your skills as an individual contractor.

A writer can be an online content provider, ghostwriter, copywriter, editor, proofreader, or transcriptionist.

An accountant can sell contractual services to small or medium-sized businesses. Your skills are especially in demand during tax season.

If you worked in online marketing or advertising, your skills are much needed as businesses need to shift online to survive.

If you worked in information technology (IT), you can do simple web building and maintenance or offer more advanced services depending on your capabilities.

A graphic designer can provide logos and other graphic design needs for websites and online marketing.

If you cannot transform your previous job into a home-based online business, you can look for other opportunities.

You can, for instance, sell other people's products online through drop shipping. You need to widely advertise on social media, and you get a commission whenever you make a sale from your end.

person with a piggy bank

Lower Overhead and Identify Tax Deductibles

You immediately lower your overhead costs by eliminating rent if your small business is home-based.

If you can start a business by yourself, with no employees, you will also save on having to pay salaries. Only hire services as you need them. For instance, hiring a web building and maintenance service is more affordable than hiring IT personnel.

If you can do your online marketing on social media by yourself, you save on advertising and marketing costs.

You can also increase profit by lowering your taxes through tax deductibles.

You can use the simplified home office tax deduction method to claim $5 for every square foot of your home office space. Take note that this space does not encompass your entire home but only the area you use exclusively and regularly for your business. The size will be the actual square footage of your home office or 300 square feet, whichever is lesser. With this method, you can claim a maximum deduction of $1,500.

However, you must check if you can have a higher deduction using the regular tax deduction method. For instance, in both methods, you cannot claim a tax deduction that is more than your income. In the simplified method, you cannot carry over that excess to next year's taxes. In the regular method, you can.

In the regular method, any repair in the home office area is fully deductible. For instance, painting the walls and fixing the windows in that area will be deductible.

If the expense covers the entire house, only a percentage proportional to your business usage will be deductible. Hence, only a portion of your utility bill is tax-deductible, including heat and electricity payments. A portion of maintenance and repair costs for heating and air conditioning equipment is deductible. The same applies to services for the entire house, such as security services, cleaning services, and garbage collection.

Any repairs done in a portion of the house not used for business will not be deductible. Maintenance of appliances that are not directly connected to your business, such as your oven, for instance, is not covered.

However, if your home business involves baking, your oven maintenance and repair will be deductible. If your home business involves recycling clothes and requires laundry, your washer and dryer repair and maintenance, as well as dryer vent cleaning services, for instance, will be deductible.

Renters can deduct a percentage of rent. Homeowners can deduct a percentage of mortgage interest payments and real estate taxes. A proportional percentage of homeowner's insurance or renter's insurance is also deductible.

If you need to purchase business equipment and even office furniture, you can deduct the full cost outright through Section 179. This includes computers, the oven for a baking business, the washer and dryer for a clothes recycling business, and even a vehicle that is exclusively and regularly used for business. You can split the deductions between years if they exceed your income.

Grow Your Business

With the courage of a true entrepreneur amid adversity, you can start and grow your home-based small business during the Covid-19 pandemic.

Work smart and lower your costs while maximizing your profits. This is a good rule to follow even as you expand.

Starting a business in hard times may be difficult, but it provides a strong foundation for progress.

Sales Strategies to Close the Deal - businessnewsdaily.com - Business News Daily

Posted: 07 Apr 2021 01:26 PM PDT

  • Closing the deal is the most important part of the sales cycle.
  • To close the deal, you should do your research, offer solutions and anticipate objections.
  • There are several techniques you can use to close the deal, including providing a summary of features, enticing them with a one-time offer or walking them through the product.
  • This article is for sales professionals who want to understand what techniques help close the deal.

From walking prospects through a demo to answering their every question, sales professionals dedicate a lot of time to closing deals. This is only logical because closing the deal and making the sale is the most important part of the sales cycle. But it takes more than just being in communication with your prospect to persuade them spend their money with you. Closing the deal requires sales professionals to be proactive and adopt strategies that work.

How to close the deal

Closing a deal is the most important component of the sales cycle. Everything a salesperson does is in hopes that it leads to this final step. One of the best ways to reach the end is to have a plan.

Here's a step-by-step guide on how to close a deal and make a sale:

1. Do your research.

To be successful, you need to understand both your company and your prospect's company. So, the first step is to do your research.

Make sure you are well versed on your company's offerings and the value they can provide your prospect. You also want to know which of your products or services are best suited to your prospect. You don't want to end up pitching the wrong product and losing that person altogether. You can learn what the best fits for your prospects are by getting to know them.

While the point of contact is a good place to start, you should expand beyond that if possible. Aim to speak to others at the company, especially those working in different departments so you can learn about their different perspectives and how they define their company's pain points. Through these conversations, you'll gain an understanding of what the company needs and how your products or services can help them reach their objectives.

2. Talk budgets and timeline.

For this step, you want to get clarity on budgets and timelines. This should be done before provide prospects with a demo of the product or service. This will give you an idea of whether they are ready to buy now or somewhere down the line.

If they are ready to buy, then it makes sense to invest time nowent. If they're not, then you can revisit when they're ready.

3. Offer solutions.

Don't sell your products and services. Instead, offer solutions. Showing prospects what you can do for them can do more in the long run because your conversation will be tailored to their specific needs. This helps them better envision how your products and services will fit their needs.

4. Handle objections.

Potential clients will likely have concerns or objections. Not only should you have an idea of how you will address these, but you should also make sure you don't brush off their concerns. Show them you understand where they're coming from. This can help them feel more connected to you.

A good tip is to look back at past objections that either you or a colleague has received. This will prepare you to have the right answers.

5. Ask for the sale.

If you feel the prospect's questions are answered and they have an understanding of the solutions you provide, you should ask for the sale. You want to have a powerful statement and reiterate what solution you are offering them. It's important to sound knowledgeable and confident, ensuring you don't veer into arrogance.

6. Set up next steps.             

Whether you make the sale or not, you should set up some next steps.

If you succeed, finalize paperwork and provide the customer with the information they need to properly use your products and services. Once your products have been delivered or your services rendered, you should check in to see if the client has had any issues or problems.

If you failed to close the deal, you should set up a follow-up meeting to keep nurturing your lead.

Key TakeawayKey takeaway: Doing your research, offering solutions and handling objections will put you on track to close the deal.

Strategies to help close the deal

Here are 10 strategies that work and can help you close the deal:

Summary close

With a summary close, you provide potential customers a synopsis of your service or products, as well as any previously agreed-upon features. This is a good way to reiterate what they will get, but also remind them of any key points they may have forgotten about or missed.

You might say: "With [product], you get free delivery and installation, as well as a comprehensive guarantee."

Assumptive selling close

Assumptive selling is when you address the prospect as though you have closed the deal. For some, this can be off-putting, so it's a technique you should reserve for when you know your target isn't on the fence.

With this technique, you should also be cautious that you're not seen as aggressive. The key is to not be too overt. [Read related article: Why Analyzing Data is Important for Small Businesses]

For example, "Do you want to go with [Option 1] or [Option 2]?" might be better received than "Send me your financial information, and I'll prepare the paperwork now." With the first, you are giving the prospect an option; with the second one, it might feel like you are trying to ambush them.

Not all assumptive phrases are created equally, so you have to gauge what will and won't work with a potential customer.

Here are a few other examples of assumptive selling:

  • "When would you like to start your subscription?"
  • "How many would you like?"
  • "When should [product] be delivered?"

Now or never close

Creating a sense of urgency is an effective technique. Proposing an enticing offer can push a prospect to act in the moment, instead of having them spend more time thinking it over. A good strategy is to use the now or never close on customers who are clearly interested in your products or services but have yet to commit.

A few examples include:

  • "If you sign up today, you can save 20%."
  • "I know this product is important to the growth of your business, which is why I will include premium support for a year. This offer is only available until the end of the day."
  • 'This product has been selling out, and this is the last one on sale."

Question close

Asking the right question can help you close the sale. Question closes are a good way to address their objections and allows you to reassure them that your product or service will work for them.

You can ask:

  • "If we can handle [objection,] would you sign the contract?"
  • "What would it take for you to sign up today?"
  • "From our discussions, it seems this is the best product for you. What do you think?"

Soft close

As the name suggests, a soft close is not aggressive. You can use a soft close to ease a prospect to take the next step. Start by listing a benefit and then close it out with a low-impact question. This can help them lower their guard because they won't feel as though they need to make a decision today.

You can use this method if you feel the prospect needs more time, which will also give you additional time to understand them so you can improve your approach.

Examples of a soft close include:

  • "If we can solve [pain point], would that be of interest to you?"
  • "If I could increase [benefit], would that be in line with your company's goals?"

Demonstration close

Some people are more visually oriented. So, if you find yourself talking to a prospect who is reluctant, especially because they can't fully grasp the product, you can offer them a demo of the product or service. This will allow them to see exactly how your service or product works, and even help them visualize how it might fit into their business needs.

For example:

  • 'This will help you create a more dynamic website. Let me demonstrate."
  • 'It can be hard to visualize how this product works. I'll walk you through the product."

Sharp angle close

Unlike other techniques, this one hinges on your customer. If they are interested and want to purchase your product or service, they may ask for a discount or add-on. This is your opportunity to act quickly. If you agree with their proposal, you should ask for something in exchange.

For example:

  • If a prospect asks for a 15% discount, you may say: "We can do that, but only if you sign up today."
  • If a prospect asks if you can budge on the price, you may say: "If I am able to, would you be willing to come to an agreement today?'

This may impress your prospect, who may expect pushback to their request.

1-2-3 close

This technique shares similarities with the summary close. In both, you are summarizing the product's features and benefits. But for the 1-2-3 close, you want to highlight what makes the product great in sets of three.

It's not as conspicuous as other methods, but it does rely on the fact that listing items in threes can make for a powerful statement. You can either choose to focus on three similar points to emphasize a feature's importance or to list out three separate ones to show the wide range of coverage.

With this strategy, you may say something like:

  • "With our tool, you'll grow your business faster, stronger and more efficiently."
  • "If you purchase today, we'll throw in free shipping, installation and support."

Weekly cost close

Sometimes closing the deal comes down merely to cost. Particularly, if you quote someone a yearly price, it might seem as though the price is too high. But if you break down the cost per week, or even by day, then you can compare it to an everyday purchase.

For example, you may say that the price of a service is equivalent to buying a cup of coffee a day. From there, it's easy to make the point that you are providing an incredibly valuable service to them for just a few dollars a day.

Testimonial close

There's a reason that businesses list testimonials on their websites; they are incredibly persuasive and give potential customers an idea of what to expect if they purchase your product or service. A testimonial close relies on a customer's positive comments to help you land a prospect. 

In this case, you may say, "Since you're interested in growing your business's traffic, I want to send you a message from one of our customers who explains how our tool helped them grow their traffic by 45% in the course of a few months."

Robert Half International : 25 Best Job Search Websites in 2021 | MarketScreener - Marketscreener.com

Posted: 07 Apr 2021 11:32 AM PDT

2. CareerBuilderNo list of best job search websites would be complete without this entry. CareerBuilder has two big points in its favor: Size and longevity, as it's one of the biggest and longest-lived job boards on the internet. Its robust search function allows you to filter by several criteria, including location, job title and pay range. The site uses Google AI to help match job seekers with suitable opportunities and provides career advice and resources for job candidates. For employers, monthly subscription plans can aid in candidate searches with targeted recruitment emails, candidate management tools and more.3. IndeedIn addition to employer-posted jobs, Indeed aggregates postings from across the web - including from company career pages and professional associations - and allows you to search locally or globally. Indeed hosts more than 150 million resumes and claims that 10 new jobs are added to its site every second, globally. Free resources for job seekers include a resume builder tool and career blog.Robert Half has been helping job seekers find great career opportunities since 1948. Let us find the right job for you.4. LinkedInThis top networking site allows you to find jobs not only through direct employer listings, but also through communication with your extended network. Your profile serves as your resume, and you can easily find and share career-related content, dive deep into thought leadership posts from prominent people in your field and solicit or supply recommendations. Additionally, industry groups allow you to participate in professional discussions and follow companies you find interesting - and relevant to your job search. Premium paid features offer more advanced search functions and services.5. Job.comThis large site offers weekly job alerts, job search advice, a resume builder and, of course, job postings. This job search website also allows you to upload your resume for hiring managers and recruiters to find in their searches. The site uses AI and blockchain technology to connect job seekers and companies through a fully automated process.6. LaddersThis site focuses on job openings for senior-level professionals, executives and those who are aiming for upper-management positions. Candidates seeking jobs paying an annual salary of $100,000 or more can gain access to vetted openings after they've paid a subscription fee.7. GlassdoorGlassdoor not only lets you search for jobs, it also allows people to review companies they've worked for and share salary and benefits info, giving insight that job seekers wouldn't otherwise know. Professionals who have interviewed with a company can also give details on the business's recruiting processes. While all this information should be taken with a grain of salt, it can be quite revealing. On the hiring side, Glassdoor allows employers to identify job candidates and market their companies to job seekers.8. LinkUpThis job search engine indexes jobs from more than 50,000 companies to make sure that its listings are fresh. You can search for opportunities on LinkUp via keyword and location, and then you're sent directly to the company's website to apply. You can also set up alerts to be notified whenever a job matching your criteria shows up.9. MonsterThis massive job site was one of the first commercial websites, period, in addition to being the first major job search site. It offers services including resume uploads, networking boards, company profiles, a resume review service and a mobile app in more than 40 countries. The site also scores your potential fit with a role based on your skills and interests.Read our post on the best job search apps!10. SimplyHiredSimplyHired is a job search site that collects listings from all over the web, including company career pages, job boards and niche job websites. The company reports that it lists job openings from 700,000 unique employers and operates job search engines in 24 countries and 12 languages. Employers might want to note that the site sends your job posting to over 100 job boards for increased visibility.11. Google for JobsGoogle for Jobs aggregates job listings from sites across the web, including several of the ones listed in this post. Use it just like you use Google, and from their same main search page. Search for key phrases like 'accounting jobs' to get a list of available positions. Results also show company ratings and salary info for the position, if available. If something catches your eye, click a button that reads, for example, 'Apply on LinkedIn' to go directly to the source of the job listing and apply. One key benefit of Google for Jobs is that it eliminates redundant results and displays only one listing for each open position.12. DiceThough Dice is one of the largest and best-known boards for jobs in technology and IT, it contains much more than just tech positions, such as accountant, administrative assistant, copy editor and more. You can search for opportunities by company, title, skill, keyword and location on Dice's website or mobile app. Candidates need to register to upload their resume and access other services like custom job notifications. The site also provides a range of content for job seekers, from career advice and tech news to salary prediction and career pathing. (Check out this blog post for a list of more tech job boards.)13. ZipRecruiterZipRecruiter began as a tool for small businesses to post job listings affordably. It's now an online employment marketplace that uses AI to connect businesses of all sizes with job seekers through mobile, web and email services. Use ZipRecruiter's mobile app to browse and apply to jobs and get notified as soon as your application has been viewed. The company has partnerships with several leading job boards.14. Individual company websitesMost businesses have a Jobs or Careers section on their site. Identify the top companies in your field - or any that you're interested in working for - and see what opportunities they have available. Some companies may not post all their open positions on job boards, so visiting their website could be the only way to find out about opportunities at these firms. Check back regularly, though some may even have the option to set up job alerts for the types of positions that appeal to you most.Specialized job websitesJob hunting sites that focus on a specific industry or occupation can be a helpful tool to narrow down your search. Here are a few specialized sites to consider:AngelList - For those looking to work with startups, AngelList is the go-to job search site. You can build a profile, add connections and get regular updates when positions matching your criteria are posted.Behance - Designers and web professionals can find job opportunities on Behance, in addition to getting help with online portfolios.College Recruiter - Current students and recent graduates can search for internships and entry-level jobs on this site.Fairygodboss - This site is all about women, from job searches to empowerment in the workplace and creating a supportive community.Hired - Recruiters reach out to tech professionals based on their profiles on this site. Even better for job seekers: Salary info is disclosed upfront.Idealist - People interested in nonprofits and charitable work will find value in job listings and volunteering opportunities here.Lawjobs - One of the top job search sites for legal professionals, Lawjobs offers listings for attorneys, paralegals and legal secretaries.Mediabistro - Want to work in media? Journalists, advertising and PR professionals, and freelancers can find jobs on Mediabistro.RecruitMilitary - Military veterans can search for opportunities for re-entering the civilian workforce on this site that focuses on veteran-friendly jobs.USAJobs - The federal government's official job portal offers everything from entry-level opportunities to positions for experienced professionals within hundreds of agencies and organizations.We Work Remotely - Digital nomads can find a job that lets them work anywhere on this site.How to best use job search websitesTo improve your chances when you're looking for a new job, make sure your resume is polished and professional. Your resume and your profiles on career websites are marketing collateral for a very important enterprise: your career.You'd be smart to register and set up alerts with more than one site, since each offers a slightly different experience and list of benefits. A specialized staffing firm like Robert Half may be valuable as your first stop, as we have not only matching software and AI but also real people - our highly experienced recruiters - working on your behalf while you get set up on other sites.And don't neglect other methods for finding jobs, such as in-person networking events, reaching out to former coworkers, job fairs and more. Good luck!Trying to find the right job seeker for your open role? Robert Half can help with that too. Learn how.AttachmentsOriginal documentPermalinkDisclaimerRHI - Robert Half International Inc. published this content on 05 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 April 2021 18:29:00 UTC.


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