Fashion tech startup raised funding round entirely over Zoom during Covid - Tech Insider

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Fashion tech startup raised funding round entirely over Zoom during Covid - Tech InsiderFashion tech startup raised funding round entirely over Zoom during Covid - Tech InsiderPosted: 26 May 2020 03:30 AM PDT E-commerce platform Blackcart is set to launch later this month having raised $2 million in venture funding, solely over Zoom, during the coronavirus pandemic. The try-before-you-buy fashion startup has fast-tracked its launch process with Covid-19 closing physical clothes stores across North America."We were going to keep the platform in beta for a few more months, but then Covid came along," Blackcart founder and CEO Donny Ouyang told Business Insider in an interview. "We messaged all potential investors to fast-track the fundraising process to launch, it was five weeks of back and forth, 100s of emails and five or six meetings every day." Click here for more BI Prime stories.E-commerce platform Blackcart is set to launch later this month having raised $2 mil…

How to change your business address on Google Maps using Google My Business - Business Insider - Business Insider

How to change your business address on Google Maps using Google My Business - Business Insider - Business Insider


How to change your business address on Google Maps using Google My Business - Business Insider - Business Insider

Posted: 20 May 2020 02:47 PM PDT

  • You can change your registered business address on Google Maps through the free Google My Business tool.
  • Changes to a business address on Google Maps are only possible if the company is attached to your account.  
  • Google reviews all changes to your business address made through Google My Business, so it may take several days to be updated and re-published. 
  • You can also change your business address on Google Maps using the Google My Business app for iOS and Android.
  • Visit Business Insider's Tech Reference library for more stories.

Keeping your business information up to date on a platform as ubiquitous as Google Maps is crucial for success, and Google makes this a straightforward process with Google My Business. This free tool allows business owners and organizations to manage their online presence in Google Search and Maps, which includes verifying and editing essential information like your address, service area, hours, and website. 

To edit a business address on Google Maps, you must have an account with Google My Business. The business you are updating must also be attached to your account. When making changes to the address, follow Google's address guidelines around the use of the suite, floor, and building numbers, as well as cross streets and nearby landmarks. Following the instructions will improve the accuracy of your business's Google profile and location on Google Maps. 

Business owners can edit their business address via Google My Business online and on the Google My Business app for iPhones and Androids.

Here's how it's done.

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1. Sign in to Google My Business on a desktop web browser.

Google Maps for Business 1
This dashboard allows you to view Google's analytics about your business and update relevant information about your business listing.
Google; Patrick Green/Panama City Diving

2.  From the menu located on the left side of the screen, click "Info."

3. In the address field, click the pencil icon.

Google Maps for Business 2
Click on the pencil icon for each business attribute to update your business category, set special hours, and more.
Google; Patrick Green/Panama City Diving

4. Type in any updates to your business address, keeping in mind Google's address guidelines so that it accurately displays on Maps.

5. Click "Apply."

6. If Google is unable to find your address, you'll see a "Set marker location" button over the map to the right of the address field. Click it. 

Google Maps for Business 3
Setting your marker helps Google Maps find your business location when inputting the address doesn't work.
Google; Patrick Green/Panama City Diving

7. Drag the red pin on the map that pops up and place it in the center of your business location, then click "Apply."

1. Open the Google My Business app.

2. Navigate to your account page by tapping "Profile" on the bottom of the screen.

Google Maps for Business 4
This is how your account dashboard appears on the Google My Business app.
Google; Patrick Green/Panama City Diving

3. Tap the address field and click the pencil icon to begin editing. 

Google Maps for Business 5
You'll still need to select the pencil icon to update your business information.
Google; Patrick Green/Panama City Diving

4. Update your business address so that it accurately displays on Google Maps.

Google Maps for Business 6
Fill out the fields with your updated business address.
Google; Patrick Green/Panama City Diving

5. Tap Save.

Google My Business Impressions Down 59% - Search Engine Journal

Posted: 30 Apr 2020 12:00 AM PDT

An analysis of COVID-19's impact on local search finds Google My Business experienced a sharp performance drop.

A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals.

However, there are signs that performance will turn around sooner than many might expect.

Here's more about the recent downturn of Google My Business, and when the eventual upswing is expected to occur.

All GMB Listings Got "Rocked"

Google My Business listings across all industries were negatively impacted by COVID-19.

As the study puts it, "every industry got rocked."

Google My Business Impressions Down 59%

Although it appears the worst may be over, as data flattened out at the end of March.

This suggests customers are coming around to seeking out businesses that do remain open.

Related: Google My Business Temporarily Removes Features Due to COVID-19

Clicks Are Down 37%

With impressions being down, clicks on Google My Business listings are down as well.

That includes clicks to driving directions, clicks to websites, and clicks to call a business.

Overall, the amount of clicks are down by a total of 37%.

Google My Business Impressions Down 59%

Clicks to driving directions saw the steepest drop off by far, down 60% across all verticals.

"The steep drop in clicks to driving directions most certainly results from people responding to state-by-state shelter-in-place mandates."

Clicks to visit a website from a Google My Business listing are down 31%.

Clicks to call a business did not drop off by as much, as they're only down by 21%.

That shows customers are still engaging with businesses even if they can't visit the location in person.

"As they shelter in place, they might be calling rather than driving, or it's possible they want to visit and are calling to verify your hours during COVID-19."

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Recovery Already in Sight

Data suggests that performance of Google My Business listings will improve from here on out.

Automotive and retail, two industries hit hard by the pandemic, are showing signs of recovery already.

"Retail experienced a free fall in March followed by an apparent bottoming out.

Why? It's possible the data reflects people showing an interest in shopping again after stocking up in March and sheltering in place."

Google My Business performance for auto and retail is turning a corner, but restaurants are another story.

Impressions for restaurant listings are down but clicks are way up.

Clicks to call restaurants spiked in mid-March as people adapted to ordering online.

"At first, it was not always clear that it was possible to order from a restaurant, or whether restaurants were even open.

As consumers sorted out their options, they began to call restaurants to place food orders."

Phone clicks began to bottom out around the end of March, but are still up compared to other industries.

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CONTINUE READING BELOW

Google My Business Impressions Down 59%

Related: How to Completely Optimize Your Google My Business Listing

Takeaways

Impressions and clicks may be down, but Google My Business listings still play an important role during the pandemic.

People are still using GMB, so it's crucial that business owners continue to keep their listings updated.

Data shows that people who are searching for a business tend to engage with it either by calling or visiting the website.

So it's a good idea to keep your website updated as well and ensure calls can still be answered.

For more about COVID-19's impact on Google My Business listings, download the full report here.

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