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North Aurora police introduces new citizen reporting portal for residents - Kane County Chronicle

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North Aurora police introduces new citizen reporting portal for residents - Kane County ChronicleNorth Aurora police introduces new citizen reporting portal for residents - Kane County ChroniclePosted: 28 Jan 2020 05:28 AM PSTNORTH AURORA – The North Aurora Police Department has announced a new, efficient, and simpler way for the public to submit certain types of information to officers.According to a news release, the department has partnered with Frontline Public Safety Solutions' Mobile Tool-Kit, which residents and businesses can use for citizen reporting, vacation watch requests and business and residential keyholder entry.Beginning Jan. 28, the public can go to https://northaurora.org/departments/police.aspx to access these features.The citizen reporting portal allows users to provide police with details of incidents that do not require an immediate police response, such as reporting crime tips and requesting extra patrol or traffic enforcement. Requestors may choose to rema…

Negative posts on Facebook business pages outweigh positive posts 2 to 1 - EurekAlert

Negative posts on Facebook business pages outweigh positive posts 2 to 1 - EurekAlert


Negative posts on Facebook business pages outweigh positive posts 2 to 1 - EurekAlert

Posted: 13 Sep 2019 01:21 PM PDT

CATONSVILLE, MD, September 13, 2019 -There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.

New research in the INFORMS journal Information Systems Research analyzes this user-generated content to understand the impact of what users post and how it impacts the brand. Engagements depend not only on the type of post, but also in the specific ways the post is positive or negative.

The study, conducted by Mochen Yang, Yuqing Ren, and Gediminas Adomavicius, all from the University of Minnesota, looks at data from 12,000 posts from 41 Fortune 500 companies in 6 industries in 2012.

The researchers found users on Facebook post substantially more negative than positive posts on business pages. The ratio is nearly 2 to 1.

"We also found positive and negative posts get more likes than neutral ones, but negative posts get the most comments," said Yang, a professor in the Carlson School of Management at the University of Minnesota. "Complaints about social issues receive more likes, but fewer comments, than complaints about quality or money issues."

Many companies went into the new territory of social media marketing with little understanding of user behaviors in this context. Whereas, online reviews provide structured feedback in the form of ratings and descriptions of products to inform other consumers' purchase decisions, this study illustrates the open-ended expressions in user-generated content. These people have a wider variety of goals that are not necessarily purchase-oriented.

"Though increased engagement has been linked to increases in brand loyalty, purchase expenditures, and profitability, companies should carefully consider whether Facebook business pages are an appropriate venue to interact with customers," said Yang. "And have a strategy in place to respond to negative posts because they tend to attract more attention than positive or neutral ones."

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About INFORMS and Information Systems Research

Information Systems Research is a premier peer-reviewed scholarly journal focused on research using theory and intellectual developments to study the effects and utilization of information technology. It is published by INFORMS, the leading international association for operations research and analytics professionals. More information is available at http://www.informs.org or @informs.

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.

Facebook expands Today In news service to 6,000 cities - Fox Business

Posted: 12 Sep 2019 10:46 PM PDT

Facebook wants you to know what's going on in your area.

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That is why the social media giant announced on Thursday that it will expand its Today In news initiative to more than 6,000 cities and towns across the U.S. in an effort to combat "news deserts."

Users who live in participating Today In municipalities get to opt into the service, which delivers local news, non-profit organizations and public service announcements directly to mobile newsfeeds. Once activated, critical alerts like road closures, crime reports and election results can be sent in real time—though that also depends on individual notification settings.

This is helpful for citizens who live in areas that lack local news coverage, but it also puts responsibility on the user. According to Facebook, a little over 1.6 million people "have opted in to receive regular local updates from Today In." That number is a far cry from the estimated 169.5 million users in 2018, as predicted by digital market research company eMarketer.

Despite the limited engagement, Facebook affirmed that Today In features content from over 1,200 local news publishers every week.

APRIL 8, 2018: Phone sitting on laptop with Facebook desktop site reflecting on screen. The social media giant's stock has dipped sharply since the Cambridge Analytica scandal.

A media study by the non-profit Poynter Institute in late 2018 found that more 1,300 U.S. communities have lost local news coverage. This is a dangerous precedent according to David Chavern, President and CEO of News Media Alliance.

"Local news is important. It's one of the only controls for political activity. If you don't have local journalism looking over the shoulder of local politicians, that's just a recipe for corruption and criminality," Chavern told FOX Business.

"But probably as or more important, local news ties communities together," he added. "There's a reason why press is mentioned in the first amendment. It's because it plays a really big role in pulling us together."

When it comes down to why local organizations are struggling to stay in business, Chavern said it's because they no longer control the distribution of content. Instead, popular social media sites and search engines are information gatekeepers that also eat up ad revenue.

Kris Ruby, the CEO of New York-based public relations and social media agency, Ruby Media Group, concurred that the evolution of the digital has harmed traditional local news organizations with targeted advertisements.

"People quickly learned they could get a much better return on investment with digital advertising dollars deployed on Facebook for way less than they were spending on traditional print ads," Ruby told FOX Business.

"Ads in local papers still play a role in brand building, but they are not the whole marketing communication pie that they once were," she explained.

A Pew Research Center study found that the total estimated advertising revenue for the newspaper industry in 2018 was $14.3 billion, which is about 13 percent down from the year prior.

Aside from a decline in advertising dollars, Ruby added that smaller news organizations are pressured into boosting engagement on sites like Facebook and Google—which sometimes impacts the quality of content readers receive. The rise of influencers may have also cut into news profits since there are people than ever vying for advertising dollars.

"A brand should still consider paying the quote in a local news outlet's media kit even if there are influencers who will work for less," Ruby said regarding news and media personalities who have built competing businesses.

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Losing out on local news is very risky Ruby added because whoever controls the news controls the narrative. A tech company like Facebook is dependent on algorithms that may unconsciously hold a bias.

"Traditionally, [users] had access to all information on both sides and could decide for themselves. That's no longer an option if big tech makes publishing decisions," Ruby explained.

She added: "Plus, Facebook has gone back and forth on what their role really is. Are they a media company? Are they a publishing platform? They have yet to take a definitive stance."

When Today In launched in late 2018, Facebook rolled it out to 400 cities in the U.S. and even implemented an international test in Australia. The recently announced expansion won't make its way to large metro areas, however.

According to a report from the Associated Press, population density and abundant news coverage makes difficult to provide relevant current events. "A big local story in Brooklyn, for instance, might be irrelevant in the same borough just a few miles away," the report explained.

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Moreover, Facebook's Today In won't be sharing ad revenue or paying licensing fees to participating news organizations. But, rather it aims to direct referral traffic. This isn't ideal, according to Chavern of News Media Alliance.

He pointed out that Facebook and similar outlets pay licensing fees to the music industry, but they "uniquely won't pay for news content."

Chavern also added that Apple News implements a similar tactic.

"A lot of people consume news on Apple News. And interestingly enough Apple News drives a lot of traffic to publishers, but because of all the rules, it almost drives no money for these publisher," he said. "Information may want to be free but reporters like to get paid."

Why Growing Your Business With Facebook Is Extremely Vital - Thrive Global

Posted: 11 Sep 2019 12:00 AM PDT

Competition is increasing with each passing day across all sectors. Just because you are the sole player in a particular industry today, there is absolutely no guarantee that ten new names will not upset your numero uno status tomorrow! That is why it is all the more important to stay on top of the game by creating a unique identity of your company in the minds of the target audience via social networks, particularly Facebook advertising.

Why consistent branding is required

For a company that has just unfolded its wings, a long journey lies ahead of it. As the owner, you need to deal with competition, while securing a firm foothold in the marketplace. This is a part of brand identity creation – structuring and naming your brand. Your aims and goals are inspected in detail, which is ultimately integrated with the brand image, so it is even and consistent. It is about shaping the personality of your company in a way that is relatable and likable to your target audience. The issue of consistency is important so that a precise and clear look, voice and message is delivered across the lucrative platform known as Facebook, or else customers tend to get confused, which translates into losses.

Why you need Facebook ads

Branding is one area where one wrong move can etch a negative image into the minds of people and completely tarnish and destroy your company, which is why a solid strategy is required during brand creation. When working with any marketing organization or agency, it is so important to talk about how they bring in more business via Facebook ads. Then you need to see if you have the capability and team to scale your business.

Facebook advertising well-known for its targeting capabilities, as it works based on data such as demographics, behaviors, and interests, compiled by the social network. Whenever someone "likes" a page, chooses a movie as their favorite or posts an update to, it is automatically added to the data pool. Moreover, the target audience is so vast and diverse that you have an enormous market to tap into. These ads subtly influence the buying decisions of users. As per social media expert, Jeff Bullas, 47% of Americans in 2018, said Facebook is their #1 influencer when it comes to buying decisions. People value opinions of friends and family before making purchases – Facebook leverages this factor in their ads whenever possible.

Follow the example of Gallant Dill, who has emerged as one of the most successful and brilliant Facebook experts in recent times. Helping entrepreneurs and business owners around the world expand to get the right attention is his forte. In the last 9 years, Gallant has founded over 12 companies for himself and worked with thousands of other business owners in using the power of Facebook marketing via ads.

No two businesses are the same, so their dynamics, target market, products, and services, etc. will be different as well – the solutions are devised accordingly. But once you start using Facebook the right way – to make money- you will never be looking for clients again.

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