Saturday, August 31, 2019

Google My Business Insights Now On Google Maps Profiles - Search Engine Roundtable

Google My Business Insights Now On Google Maps Profiles - Search Engine Roundtable


Google My Business Insights Now On Google Maps Profiles - Search Engine Roundtable

Posted: 30 Aug 2019 04:42 AM PDT

Google is now showing your Google My Business insights, or a snap shot of it, directly on your Google Maps profile - if you are the business owner or manager.

Google announced this the other day saying "You can check how often your profile's been viewed through your Business Profile on Google Maps. You can use profile view insights to track how popular your business is with current and potential customers. Profile view insights appear on your Business Profile under the "You manage this Business Profile" section. Only people who manage the Business Profile can view profile insights."

Here is what it looks like:

Joy Hawkins wrote in the Local Search Forums "I do wish they had gone with searches or actions instead of views since I pretty much ignore that metric all together."

Forum discussion at Local Search Forums.

Google Maps Poised to Be an $11 Billion Business in 4 Years - Skift

Posted: 30 Aug 2019 12:07 AM PDT

With more than a billion users, it's hard to think of Google Maps as a fledgling business, but it is, relatively speaking, in terms of its efforts to rake in big money.

That's all about to change, according to a research note from Morgan Stanley analyst Brian Nowack. Some of Google Maps' advertising products are expected to come out of beta in the fourth quarter and into 2020, leading Alphabet to grow its maps revenue 64 percent to $4.86 billion in 2020, Nowack projected.

New travel products, as well as augmented reality features and promoted pins that show the location of a business within Google Maps "are likely to further increase Google Maps' user utility and monetization potential," according to the research note.

And that's just the start. Morgan Stanley estimates that Google Maps revenue, both from desktop local search ($1.23 billion) and mobile ($9.82 billion) will total more than $11 billion in 2023.

"With 1 billion-plus users, Google Maps is a utility-like service (similar to Search) and in our view, remains the most under-monetized asset that we cover," the research note said.

In the Skift deep dive Google Maps Is Ready to Transform the World of Superapps, we estimated that Google Maps was a several-billion-dollar business (Morgan Stanley estimated maps will generate $2.95 billion in revenue for Google in 2019), as it becomes an all-encompassing utility for navigation, mass transit options, and "near me" searches for hotels, restaurants, spas, and retail outlets.

Some $3 billion in advertising revenue today — or even $11 billion four years from now — is a proverbial drop in the bucket for Alphabet, Google's parent, which raked in $116 billion in advertising revenue last year. But, as Google Maps unveils its new advertising products on desktop and mobile, it's clearly on an upward trajectory as a money machine and as a gateway to other Google businesses, such Google Hotels, Google Flights (on desktop), restaurants, and shopping.

Morgan Stanley said Google Maps will attract both local and national — international, actually — as well as branded ad dollars even if maps won't bombard users with advertisements. The bank's estimate of $1.6 billion of additional Google Maps ad revenue in 2020, compared with this year, assumes that ads will only be shown in around 45 percent of search queries. Only about one-third of the Google Maps ad revenue will be incremental to the company, according to Morgan Stanley. In other words, two-thirds of the revenue will likely be reallocated from other advertiser spend on Google.

Ad Products Will Generate Higher Costs

Morgan Stanley said sponsored listings will be a key element in the growth of Google Maps advertising revenue. "This will allow large retailers, brands, and local businesses to reach potential shoppers within their geographic area who express intent ('search for doughnut shops near me' as an example). Over the long term, serving ads with this level of intent-driven targeting has the potential to lead to even higher paid-search return on investment and cost-per clicks."

Along with sponsored listings, promoted pins, augmented reality features, and new travel products are expected to accelerate the monetization of Google Maps, the research note said. Morgan Stanley did not detail what those new travel products might be.

Morgan Stanley assumed that click-through rates for Google Maps advertising would be about 50 percent of search advertising and that costs per click would initially come with a 25 percent discount compared with search ads on desktop (an estimated $1.46 in 2020) and mobile ($.0.28).

Google Maps officially launched in the United States — its first market — in 2005, and now offers navigation services in more than 240 countries and territories; it's an almost indispensable tool for Western consumers. Google has the luxury of being able to take its sweet time in improving the user experience in Google Maps, largely regardless of the red ink.

But, when Google Maps officially rolls out its new advertising products over the next few months, the would-be superapp will enter a new phase — serious monetization.

Photo Credit: Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube

Get Your Business Seen on Google Search Results with This $13 Course - Entrepreneur

Posted: 30 Aug 2019 05:00 AM PDT

Learn how to rank in all 10 Google search results in less than an hour.

2 min read

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

The more things change, the more they stay the same. That's true for many things, but especially the internet. Regardless of how advanced algorithms have become, there's still one main way to see and be seen: Google search results. If your business doesn't rank high on the Google Search Engine Result Pages (SERP), then you're practically invisible.

Fortunately, even if your website is currently unseen, there are ways to boost it to the top of the search pages. One simple way is with this 47-minute Advanced SEO: Rank in All 10 Google Search Results course.

Taught by Alex Genadinik, business, entrepreneurship, marketing, and SEO coach, as well as best-selling Amazon author, this course will show you how to drown out competitors and rank in all 10 Google search results.

You'll start with a free 15-minute Google Hangout coaching call for you to ask any questions you may have. Then, in less than an hour, you'll uncover ways to dominate your search keywords. The content will cover how to gauge your competitors, how to use authoritative sites to rank in Google where your website can't, and how to use webmaster tools to check search performance as well as crawling and indexing status. By the end of the course, you'll have all ten, or at least a few of the top ten search results of Google search be about your business.

This course usually goes for $200, but you can save 93 percent and sign up for just $12.99 right now.

5 easy ways to optimize your Google Business listing to get more clients - Augusta Free Press

Posted: 30 Aug 2019 08:34 AM PDT


seo

Photo Credit: bf87

Google My Business (GMB) is a free online tool for business owners to manage how their business appears in the Google search results and what kind of information is available.

Claiming and verifying your business's GMB listing is very important to increase your online exposure, especially if you're a local brand.

By optimizing your listing as much as possible, you increase your chances of appearing in many important Google tools, such as Google Maps, Local Finder, and even the regular search results.

In fact, 92% of searchers will choose a business from the first page of local search results. This means that if your listing is not optimized properly, you're basically sending your customers to your competitors.

Luckily, this can be easily fixed with the right Google My Business optimization strategies.

Let's dive right in!

Enter All the Necessary Information

Local search results will prioritize the most relevant result for each individual search. By completing all the necessary information, you increase your chance of matching the right searches and appearing higher up.

In addition, your information is valuable to customers so they know exactly what your business does, where it is located, when they can visit, and what kind of products or services they can expect to find.

Maximise your search appearance…

One of the most important parts you need to keep an eye on out there is the category. Depending on which category you choose for your business, Google will decide which searches to show your listing in.

There are a number of different available categories, so make sure to choose the most specific one in order to avoid competing with other businesses who are not necessarily in your niche (example: Restaurant store vs. Italian restaurant).

Just make sure that all the information you provide is consistent through all your digital channels, including your website.

Top Tip: Add multiple categories to your listing which are relevant. For example, a gym might use "Gym", "Wellness Centre", "Fitness Centre" among others. Find as many relevant categories as possible, but don't add ones which are not relevant.

Note: you'd need a website which you can either build using free GMB tool or find some service providers for that.

Add Google My Business Posts

These posts appear in Google search results at the bottom of your GMB listing. Posts stand out on your business's Knowledge Panel, and are a great way to get more customers to visit your business.

And just like any other web content, you need to make sure to post on a regular schedule and follow the already established SEO practices.

Note that Google allows a maximum of 1,500 characters for these posts, so keep things short and simple. Also, with such a low word count, don't make the mistake of including too many keywords – instead, use them wherever possible but in an organic way.

Here are some content ideas for your Google My Business post:

  • Company updates
  • Promoting an upcoming event for your brand
  • Highlighting a new line of products
  • Short snippets of an important blog post with a link to it
  • Showcasing special discounts and offers

Ask and Respond to Reviews

Reviews are an essential part of the customer's decision on which business to choose. In fact, surveys have shown that positive reviews make 73% of customers trust a business.

Additionally, 30% of customers said that responding to reviews is crucial when judging local businesses.

And unlike other similar sites, Google actually encourages businesses to ask their customers for online reviews, but only in an ethical manner. You can create a link which you can then include on your digital communications.

When you finally get those reviews, make sure to respond to them to show new customers that you value them and their feedback.

Besides making a good impression on new customers, positive reviews will also increase your chance of appearing higher up in the search results, so it's hard to ignore their potential.

Use High-Quality Images

A picture is worth a thousand words. This adage has been true since the day it was said, and it continues to translate into the world of digital marketing.

Quality images help your listing appear more premium and stand out above the rest. Moreover, it provides your potential customers with a glimpse into your business and lets them know what to expect.

As a matter of fact, businesses with photos on their GMB listing receive 35% more clicks to their websites, and 42% more driving directions requests.

Since the profile image is the one that will get the most views, it's important to choose the right image for that one. Avoid using your logo, and try to get a picture of something that truly captures the story of your business.

Additionally, you can also hire a Google-approved photographer that can create a 360-view virtual tour of your business, further increasing the chances of attracting new customers.

Continue Working

Now that your Google My Business listing is complete, you might think that the optimization is over, but it's actually not. Once you successfully complete all the necessary steps, you need to make sure you get as high up as possible.

According to Google, prominence is one of the 3 main factors that determine where you will rank.

And to improve your prominence, you need to partner with other local businesses and mention each other throughout your digital channels.

Also, try to get your website in as many online directories as possible, which will improve your website's authority and your whole listing as well.

Become an authority…

The internet works very much like the real world when it comes to optimizing your site for better search engine position.

You want other people to say that you're the best local business in town. That means getting them to talk about you, online.

You can ask to write a guest post for a site which is relevant and high quality. For example, if you are in the fitness space, getting a guest post from Men's Health would work wonders for you.

Getting mentioned on such high authority sites is not the easiest, so start off with smaller blogs that you know of.

They will be grateful for the content and it builds your reputation. You then have multiple examples of your writing which you can use to show off to higher authority sites and work your way up the ladder that way.

To summarise…

Remember, this is an ongoing piece of work which never stops. Keep getting your name out there, writing, blogging and giving value to your audience in order to get more visibility and higher rankings.

Author Bio

Robert Jakson is the owner of PT Pod, a personal training and massage studio, and Minimal FiT, his personal training business in Canary Wharf, London, UK. He helps time-restricted office workers improve their health, habits and get back in shape.

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