Fashion tech startup raised funding round entirely over Zoom during Covid - Tech Insider

Fashion tech startup raised funding round entirely over Zoom during Covid - Tech InsiderFashion tech startup raised funding round entirely over Zoom during Covid - Tech InsiderPosted: 26 May 2020 03:30 AM PDT E-commerce platform Blackcart is set to launch later this month having raised $2 million in venture funding, solely over Zoom, during the coronavirus pandemic. The try-before-you-buy fashion startup has fast-tracked its launch process with Covid-19 closing physical clothes stores across North America."We were going to keep the platform in beta for a few more months, but then Covid came along," Blackcart founder and CEO Donny Ouyang told Business Insider in an interview. "We messaged all potential investors to fast-track the fundraising process to launch, it was five weeks of back and forth, 100s of emails and five or six meetings every day." Click here for more BI Prime stories.E-commerce platform Blackcart is set to launch later this month having raised $2 mil…

7 Top Online Business Tasks to Consider Outsourcing - Atlanta Small Business Network

7 Top Online Business Tasks to Consider Outsourcing - Atlanta Small Business Network

7 Top Online Business Tasks to Consider Outsourcing - Atlanta Small Business Network

Posted: 30 Aug 2019 03:00 AM PDT

It is easy to underestimate the amount of work that goes into running an online business. From planning to execution, numerous elements require your attention. Online companies may have an office with a team of staff, but it is equally common to use remote workers or outsource tasks. Outsourcing can be an excellent strategy if hiring an employee doesn't make sense for your level of operations. However, many companies don't know which tasks to complete themselves and which to outsource. Each of the following elements offers the potential for outsourcing, with many skilled workers available to complete them at a reasonable rate.

1. SEO 



An effective SEO strategy can revolutionize a business. The chance to gain targeted traffic based on relevant keywords should not be overlooked. Unfortunately, though, SEO is a time-consuming process that requires a level of expertise. Outsourcing your SEO to experts ensures you benefit from streamlined processes that have a high chance of success. Most SEO agencies won't tie you into a long-term contract, allowing you to retain flexibility.

2. Web Design 

Design work is an integral part of an online business, helping to brand everything you do effectively. Initially, you will want to create a website that is both functional and attractive. One important goal is to build a brand, so you want to have a consistent design. You also want to use high-quality graphics for any advertising and social media campaigns. Many designers can offer a quality service at an affordable rate, with numerous design-based platforms available.

3. Paid Traffic 

Paid traffic can be an option for outsourcing as it requires experience to test and tweak campaigns. Most ads won't be profitable immediately, but they can be carefully adjusted until they are working optimally. Some businesses might be reluctant to outsource paid advertising, with a worry about spiraling costs. You can avoid any issues, though, by setting clear parameters over ad spend and the overall strategy.

4. Content Creation 

Content marketing is a leading promotional strategy for most online ventures. Creating new content that meets a high standard can be tricky, though, especially when you are focused on multiple channels. You may need to create articles for your blog and external sites, social media content, and videos. Outsourcing the creation of some of this content can free up time to focus on the distribution and promotional sides of the process.

5. App Development 

Numerous enterprises can benefit from app development. Many people assume apps are only appropriate for major industries, but smaller apps can provide a service to customers. A simple app could be used to offer discounts and coupons to shoppers, with products or services also listed. Trying to create an app will be costly and complicated, so it makes sense to outsource the work to experienced developers.

6. Customer Support 



Customer support is an area where there will be some natural skepticism about outsourcing. Customers will draw conclusions about your business based on these interactions, so you want to be in complete control. While using an independent company to run your support desk won't be for everyone, you can find responsible outsourcers who will follow your standards. As long as you ensure communication is at the forefront of your service, it is possible to set up an excellent remote support desk.

7. Product Fulfillment 

Product fulfillment is a vital aspect of operating an e-commerce business. You can, however, outsource this process if it makes sense for your operations. Amazon, for example, let you send your inventory to their warehouses, with delivery controlled through their Amazon FBA network. Many other services operate similarly, using technology to ensure your products are safe and secure. Outsourcing product fulfillment can be a cost-effective approach to storing and delivering your products.

Outsourcing is one of the factors that can completely alter the fortunes of an online business. To grow, a business owner can't do everything. It is crucial to delegate various tasks to specialist workers who understand what is required. There may be opportunities for automation and taking on permanent employees, but not all jobs suit this approach. Using outsourcing as a strategy allows you to get work completed to a high standard, without investing too much into it. The quality of the work should not be sacrificed, and you free up time to focus on the tasks that let your business grow.

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Posted: 30 Aug 2019 04:43 PM PDT

Kyle Beachy

Kyle Beachy is a Multimedia Journalist for 25 News and Heart of Illinois. Born and raised in Kokomo, Indiana, he attended Indiana Wesleyan University where he studied Education and played baseball. He comes to us from Columbus, Ohio where he received a Master's Degree from The Ohio State University.

Market Online Like a Pro with These 10 Tips - Small Business Trends

Posted: 10 Aug 2019 12:00 AM PDT

Whether you run an ecommerce store or a local service business, you need to make sure that customers can find you online. There are a ton of tactics you can use to accomplish this, from keyword optimization to mobile marketing. See what has worked for members of the online small business community by reading their insights below.

Understand Search Intent

SEO isn't just about finding a few keywords and injecting them into your online content. By understanding exactly what your customer journey might look like at every stage, you can tailor your online presence to respond directly to their queries. Aaron Agius offers more on search intent in this Search Engine Land post.

Manage Your Reputation on Google

One of the first things a customer might do when they learn about your business is search the name on Google. When they do this, what exactly will they find? If you want to bring in new customers, it's essential that you manage your reputation, especially when it comes to the first page of Google. Learn more in this DIY Marketers post by Jessi Duffin.

Focus on Site Speed and Keyword Optimization

There isn't just one area of SEO that can help your business get found online. You need to balance multiple areas to get the best results. In this Pixel Productions post, Kevin Gardner explains why you should focus on site speed and keyword optimization. And members of the BizSugar community chimed in with thoughts here.

Consider Investing in a Mobile App

If you want to reach mobile consumers, having a responsive or mobile website is essential. But having a dedicated mobile app can also be beneficial. In this post, Matt Shealy explores the costs and other factors that go into creating a mobile app for your small business.

Learn About Mobile Deep Linking

If you already have a mobile app or are considering having one made, then you need to make sure customers can easily find and interact with your business. Mobile deep linking is a small but significant step in this direction. You can learn more about the concept in this deep dive by Neil Patel.

Find the Right Online Website Builders

If you're going to get found by customers online, you first need to have a website. If you don't have a lot of money to spend or a lot of time or expertise to build your own site from scratch, you might consider a website builder. Ivan Widjaya goes over some of the top options in this SMB CEO post.

Take Advantage of Google's New Quote Request Buttons

If you're a local service provider or a business that might provide quotes to customers, you might be interested to know about a new feature from Google. It allows customers to request a quote right on the search page when they search for a specific brand. Check out this Bright Local post by Jamie Pitman for more.

Refocus on Your Audience for Better Content Marketing Results

Content marketing can be very effective for helping your business get found online. But if you want to make the most of this tactic, you need to always stay focused on your audience. Lots of businesses tend to get distracted from time to time. But Joshua Nite explains how to refocus in this TopRank Marketing post.

Design a High Converting Ecommerce Landing Page

Landing pages can help you more effectively target and convert customers once they make it to your site. But what needs to be included in a landing page in order to make those valuable conversions? Pawel Ogonowski details how to create this type of landing page in this GetResponse post.

Take Your Marketing to the Next Level

Overall, getting found online takes a lot of marketing knowledge. It's natural for businesses to grow and change their marketing plans over time. So if you're ready to take yours to the next level, read this Inspire to Thrive post by Lisa Sicard. Then see what members of the BizSugar community are saying.

If you'd like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:

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