Wednesday, May 15, 2019

Facebook tightens live-streaming in crackdown on violence - The Standard

Facebook tightens live-streaming in crackdown on violence - The Standard


Facebook tightens live-streaming in crackdown on violence - The Standard

Posted: 14 May 2019 09:44 PM PDT

Facebook Live
(Image, Courtesy)
Facebook announced Wednesday it is tightening access to livestreaming to prevent the rampant sharing of graphic video as took place with the Christchurch massacre. People who have broken certain rules, including those against "dangerous organizations and individuals," will be restricted from using the Facebook Live streaming feature, said vice president of integrity Guy Rosen."Following the horrific recent terrorist attacks in New Zealand, we've been reviewing what more we can do to limit our services from being used to cause harm or spread hate," Rosen said in a statement.A "one-strike" policy at Facebook Live will be applied to a broader range of offenses, with those who violate serious policies suspended from using the feature after a single offense.

SEE ALSO :Facebook tightens live-streaming in crackdown

Such offenses would include sharing a link to a statement from a terrorist group with no context, according to Rosen."We plan on extending these restrictions to other areas over the coming weeks, beginning with preventing those same people from creating ads on Facebook," Rosen said.He added that technical innovation is needed to get ahead of the kind of "adversarial media manipulation" seen after the New Zealand mosque massacre, such as users modifying videos in order to slip past filters."One of the challenges we faced in the days after the attack was a proliferation of many different variants of the video of the attack," Rosen said."People -- not always intentionally -- shared edited versions of the video which made it hard for our systems to detect."Facebook announced that it was putting Sh758.3 million (USD7.5 million) into research partnerships with three US universities to improve image and video analysis technology."This work will be critical for our broader efforts against manipulated media, including deepfakes," Rosen said, a reference to videos altered using artificial intelligence."We hope it will also help us to more effectively fight organized bad actors who try to outwit our systems as we saw happen after the Christchurch attack."The news came as New Zealand's Prime Minister Jacinda Ardern was set to join other world leaders in launching a "Christchurch call" to curb online extremism at an international meeting in Paris on Wednesday.The move was prompted by the massacre in March at two Christchurch mosques by a self-described white supremacist, who broadcast live footage on Facebook from a head-mounted camera as he gunned down 51 people.Top executives from Amazon, Google, Microsoft and Twitter were also set to attend, though Facebook's Mark Zuckerberg was to be represented by another executive from the social media giant.

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Facebook LiveFacebook Live streamingNew Zealand Mosque Massacre

Facebook, Inc. (FB): Fundsmith Says It Offers Great Business Even Though It Currently Has Difficulties - Yahoo Finance

Posted: 14 May 2019 10:34 PM PDT

In a recently published Fundsmith's 2018 Annual Letter (track down here), the fund disclosed its  Fundsmith Equity Fund's 2018 annual return of 2.2%, and since inception annualized return of 17.4%. Aside from the performance figures, the fund also shared its views on several stocks in its equity portfolio, among which was Facebook, Inc. (NASDAQ:FB).

"Our purchase of a holding in Facebook is certainly one of our more controversial decisions in the light of the furore over its use of personal data and what role some Facebook users may have made of this in elections.

As pointed out earlier and on many other occasions, we tend to look for suitable investments from the numbers that they report. Facebook's historic numbers are certainly impressive. It has some 1.5 billion Daily Active Users ('DAU') and some 2.3 billion Monthly Active Users('MAU'). Bearing in mind that Facebook has no presence in China these numbers suggest ubiquity.

In 2017 Facebook had a return on capital of 30%, gross margins of 87% and operating profit margins of 50%. Its revenue growth rate has averaged 49%p.a.for the past five years and over the same period operating profits have grown by 106% p.a. (one hundred and six percent per annum).

Of course, all that is in the past and the future for Facebook is likely to be different. When we started buying its shares we estimated that its revenue growth rate would halve to about 20% p.a. In the third quarter of 2018 they grew at 34% p.a., but the company has indicated that the growth rate would slow further to perhaps the mid 20% range in the fourth quarter, and the operating margin was down to a still impressive42%. Against the background of the media furore over the use of personal data, this has been enough for some commentators on Facebook to experience very public attacks of the vapours.

But bear in mind the following:

The 42% operating margin in the third quarter which gave 13% profit growth was after a 53% increase in costs. You could look at this as a glass half full or empty, but in its third quarter Facebook increased R&D costs by 29%, marketing and sales costs by 65% and general and administrative costs by 76%. You might see such a rise in costs as problematic,but I suspect that faced with a furore Facebook's management has decided to very publicly spend a lot of money on data security and content control and to improve users' experience. In doing so it has, a) depressed Facebook's results, albeit to a still very acceptable level—showing great results whilst under such scrutiny might be a red rag to a bull, and b) built an even bigger barrier to entry for competitors.Ironically the response to the furore may just have cemented Facebook's competitive position.I also note that at the time of writing, Facebook's new political advertising transparency tools show that the UK government spent £96,684 on Facebook ads promoting Prime Minister May's Brexit deal. Political attacks on Facebook have the look of a circular firing squad.

Similarly, Facebook's capital expenditure doubled in the first nine months of 2018 to $9.6 billion,yet free cash flow in the third quarter was still16%higher than it was a year ago.

Yet Facebook is on an historic P/E of 19.7x—about the same as the S&P 500. Unless there is going to be a much more severe deterioration in Facebook's operational performance than we have seen to date or reasonably expect, this looks cheap to us.

Also consider the following:

Facebook makes no money from its social network users. It makes most of its revenue from online advertising, a business in which it has a virtual duopoly with Google.

I strongly suspect that most people's judgement of Facebook is based upon their personal experience and prejudices. But 69% of Facebook's DAU and 73% of its MAU are outside the United States and Europe. How much do you think they care about allegations of misuse of data in a US election?Not much I would suggest which seems to be borne out by the fact that in the third quarter the number of DAU grew by 9% and MAU by 10%.

Facebook has yet to 'monetise' WhatsApp. I found it particularly amusing that one person queried our holding in Facebook using a message sent on WhatsApp. Who said the age of irony is dead? Our Facebook holding has cost us some performance to date and no doubt it will continue to be a difficult stock to hold in terms of media attention, but we have often found that the only time you can hope to buy stock in great businesses at a cheap valuation is when they have a glitch."

[caption id="attachment_349828" align="aligncenter" width="699"] Facebook Inc (NASDAQ:FB), logo, isolated, Icon, apps, Rose Carson / Shutterstock.com[/caption]

Facebook, Inc., an online social media and social service company, has a market cap of $515.89 billion while trading at a price-to-earnings ratio of 26.82. Since the beginning of the year, its stock gained 33.20%, and on May 14th it had a closing price of $180.73.

At the end of the fourth quarter, a total of 161 of the hedge funds tracked by Insider Monkey were long this stock, a change of -2% from the previous quarter. The graph below displays the number of hedge funds with bullish position in FB over the last 14 quarters. With hedgies' positions undergoing their usual ebb and flow, there exists a select group of notable hedge fund managers who were boosting their holdings significantly (or already accumulated large positions).

When looking at the institutional investors followed by Insider Monkey, Ken Griffin's Citadel Investment Group has the biggest call position in Facebook Inc (NASDAQ:FB), worth close to $1.1419 billion, comprising 0.6% of its total 13F portfolio. The second largest stake is held by AQR Capital Management, led by Cliff Asness, holding a $896.7 million position; 1% of its 13F portfolio is allocated to the company. Remaining peers that are bullish encompass Stephen Mandel's Lone Pine Capital, Jim Simons' Renaissance Technologies and D. E. Shaw's D E Shaw.

Disclosure: None.

This article is originally published at Insider Monkey.

What Facebook's Latest Video-Ranking Updates Mean for Your Small Business - Social Media Today

Posted: 14 May 2019 02:02 AM PDT

Facebook recently announced that it's tweaking its News Feed algorithm to reward creators who publish video content that sees longer average watch times, and generates more repeat views. At the same time, Pages posting unoriginal or repurposed video content are going to be penalized through limited access to visibility and monetization.

"Last year we announced that we would limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value — as well as demote video content from Pages that are involved in sharing schemes. We will more strongly limit distribution and monetization for this kind of content." 

Essentially, Facebook will now reward Pages which build loyalty, get views, and post original content - but what does that mean for your business? 

In this post, we'll break down the three components of Facebook's update, along with ways you can use the changes to set your brand up for success with video on the platform.

Loyalty and Intent

Simply put, Facebook is focusing on video content which keeps viewers coming back for more. That means that, going forward, Facebook will prioritize videos that users seek out via Search, or by visiting a creator's Page. This will apply to the News Feed, Facebook Watch, and Facebook's "More Videos" recommendations.

So, how can businesses ensure their audience remains engaged over time, and coming back for more? Here are a few ways to do just that:

  • Share valuable content - It likely goes without saying, but when you add value for your audience, they're more likely to come back. Keep folks engaged with educational how-to's or inspirational videos throughout the week.
  • Optimize for search - Consider what search terms customers might use to find you, then look to include them when adding a title, description, or keywords to your video content.
  • Stay consistent - Maintaining a regular cadence on Facebook is key when it comes to building visibility and trust with your audience. Posting regularly lets your audience know what to expect from you, making them more likely to search for or return to your Page for similar content.

Video and Viewing Duration

The new update also rewards content that gets users to keep watching for at least one minute. Specifically, Facebook says that it will, "add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long."

Here are a few things to keep in mind when curating longer video content on Facebook:

  • Start with a storyboard - Avoid sharing a three-minute video for the sake of length. Instead, try creating an outline for your longer video content, ensuring that it's useful, entertaining, and/or inspiring to your viewers.
  • Save the best for first - Start with your strongest images and video clips to hook users in the News Feed, so they don't scroll past your content.
  • Optimize for sound off - 85% of Facebook viewers watch videos with the sound off. Include text to keep your story clear, and your audience engaged.

Originality  

In a recent blog post, Facebook recommended sharing content that "you wrote, shot, edited and published yourself, or with the support of a production partner."

Original content that compels users to tag their friends, or share your videos, and encourages meaningful conversation, will be ranked highly. Here are some easy ways to make sure your content is authentic, and gets optimum visibility:

  • Avoid resharing - Reposting content that exists elsewhere can limit distribution and monetization for your videos. Out of ideas for what to share? Check out some pre-built video templates for inspiration.
  • Share meaningful content - Like reposting content, posting a video with a mass-produced or duplicated clip can also hurt your originality signal on Facebook. That being said, Facebook will accept this type of video clip if the content has been "meaningfully repurposed" and is not simply stitched together. For example, incorporating voice-over, commentary, graphics, or creative editing can all be considered ways to meaningfully repurpose video.
  • Don't spam your audience - Instead of telling viewers to comment, share, or react to your posts, give them a reason to do so. Entertain, educate, and inspire viewers with videos, and they'll feel more compelled to engage with your content.

Incorporating these tips into your strategy can keep your brand's videos visible across Facebook, and easier to monetize. Stay ahead of these updates, and keep them top of mind for your next Facebook video.

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