Tuesday, April 16, 2019

How to create a Facebook business page for your company, brand, or community - INSIDER

How to create a Facebook business page for your company, brand, or community - INSIDER


How to create a Facebook business page for your company, brand, or community - INSIDER

Posted: 15 Apr 2019 09:49 AM PDT

Facebook business pages can help you reach a new audience, and setting up a page for your company or brand takes only a few steps to complete. Here's how to create a Facebook business page:

How to create a Facebook business page

1. From your personal Facebook profile, click the Pages link in the left sidebar menu and open the menu on the right-hand side called Your Pages.

Click the "Pages" tab.
Michelle Greenlee/Business Insider

2. From the Your Pages menu, click the Create Page button.

Click "Create Page."
Michelle Greenlee/Business Insider

3. Choose the Business or Brand page type.

Decide whether you are representing a business or brand, or a community or public figure.
Michelle Greenlee/Business Insider

4. Enter your business or brand name and a business category. Please note, the Local Business category requires a physical address while other categories may not.

Enter the name of the page, and what sort of brand/person it's for.
Michelle Greenlee/Business Insider

5. Click the Continue button to save your information.

6. Upload a page profile and cover images. You can choose to skip for now if you prefer to add them later.

Add a profile picture and cover photo to personalize the page.
Michelle Greenlee/Business Insider

Congratulations, you've created a new Facebook page!

Your new page will look bare at first, but as you add content to it, it will fill up.
Michelle Greenlee/Business Insider

Additional set-up

Before you write your page's first post, be sure to update your page with additional information for your business.

Call to action

Add a call-to-action button to your business page by clicking Add a Button. Choose an action from the available options. You can have visitors book appointments, contact you through Facebook Messenger, download your app, and more.

You can add interactive elements to your page known as "Calls to action."
Michelle Greenlee/Business Insider

Page username

Choose a page username. This username will become the web address for your business page (e.g. facebook.com/businessinsider).

Enter upcoming events

From the Events section, add any upcoming public events. Make it easy for your future fans to find information about your business's scheduled events. Fans of your page can show interest in your events by clicking a button to indicate their intention to attend.

Add events that your fans can attend.
Michelle Greenlee/Business Insider

Update the About section

From the About section, update all the content you would like to be public. Include your business website and operating hours if applicable. You can also give staff members access to edit your page from this menu.

Explore publishing tools

Facebook has built-in scheduling tools that allow you to plan and publish your posts according to a schedule of your choosing. These tools help you automate the process of posting updates. You can save draft versions of your posts here as well.

Converting a personal profile to a business page

If you have been using a personal Facebook profile for your business, you can convert it to a business page using Facebook's conversion wizard. While the process is called a conversion, it actually copies your personal profile to a page. Your personal profile will remain intact and a new page based on that profile will be created. You can update the newly created page as you would a page created from scratch.

Page visibility

Facebook pages are published as soon as they are created. This means an incomplete page would be visible to the public as soon as it's created. If you would prefer to work on your page in private before making it available to the public, you can update its visibility from the page settings menu. This will prevent the page from being available until you're ready to publish it again. Remember to update the visibility setting when you are ready to publish it.

Facebook asks you to explain why you're unpublishing a page before it will allow it.
Michelle Greenlee/Business Insider

Facebook investors to vote on proposal to oust Zuckerberg as chairman - Business Insider

Posted: 13 Apr 2019 07:37 AM PDT

Activist Facebook investors are again going to try to oust Mark Zuckerberg as chairman and abolish what they see as the firm's unfair share structure.

In a Securities and Exchange Commission filing on Friday, Facebook gave notice of its annual shareholder meeting on May 30 and confirmed the investor proposals that will be voted on during the event.

Among eight stockholder proposals, there are two that will be familiar to Zuckerberg and the rest of the board: Investors are making another attempt to force governance changes on the social network.

One is titled 'Stockholder Proposal Regarding an Independent Chair' and makes the case for Zuckerberg to be dethroned as chairman of the board, with an independent executive hired in his place.

Oust Mark Zuckerberg as chairman

Business Insider broke the news of the proposal in July last year after revealing the plans of activist shareholder Trillium Asset Management, which had grown tired of the "mishandling" of scandals including the Cambridge Analytica data breach.

Read more: These investors control $3 billion of Facebook stock — and they want to take Zuckerberg down

Responding to the proposal in the SEC filing, Facebook called on investors to vote it down.

"We believe our board of directors is functioning effectively under its current structure, and that the current structure provides appropriate oversight protections," Facebook said.

"We do not believe that requiring the Chair to be independent will provide appreciably better direction and performance, and instead could cause inefficiency in board and management function and relations."

Getty

The chance of it becoming a reality is extremely slim, despite it being backed by investors that control around $3 billion of Facebook stock. A similar proposal in 2017 was popular among independent investors but was crushed because of Zuckerberg's voting power.

This is because of Facebook's dual-class share structure. Class B shares have 10 times the voting power of class A shares, and it just so happens that Zuckerberg owns more than 75% of class B stock. It means he has more than half of the voting power at Facebook.

Rip up the share structure

Zuckerberg's weighty power is why activist shareholders want to abolish the share structure. At the annual investor meeting, they will have the chance to vote on a proposal, which calls for the introduction of "fair and appropriate mechanisms through which disproportionate rights of Class B shareholders could be eliminated."

It said: "Fake news, election interference, and threats to our democracy -- shareholders need more than deny, deflect, and delay. We urge shareholders to vote FOR a recapitalization plan for all outstanding stock to have one vote per share."

It is not clear which investor has drawn up the proposal, but Facebook again calls for it to be dismissed by shareholders, as they have during the last five annual meetings. "We believe that our capital structure is in the best interests of our stockholders and that our current corporate governance structure is sound and effective," it said.

Facebook will almost certainly get its way. But the two investor proposals mark continued dissatisfaction among shareholders about the way Facebook is run following a year from hell for the company. It also shows that investors continue to believe that Zuckerberg has too much power.

Facebook apologizes for going down for a couple of hours this morning - Business Insider

Posted: 14 Apr 2019 05:00 AM PDT

(Reuters) - Facebook Inc's social networking site was inaccessible to some users across the world on Sunday, according to Downdetector.com, a website which monitors outages. Whatsapp and Instagram, which are both owned by Facebook, were also the subject of reports from users that they were unavailable.

The outage tracking website showed that there are more than 9,000 incidents of people reporting issues with Facebook.

By 8.30 am EDT the site still showed more than 4,700 reports from users unable to use the app. A heatmap of complaints showed the Philippines was heavily affected. Central and Eastern Europe were also affected, as was the Eastern Seaboard of the US.

Downdetector.com

The company told the BBC: "We're sorry for any inconvenience," but gave few other details.

Users took to Twitter to vent their frustration about it.

Separately, Downdetector.com also showed that there were issues with WhatsApp and Instagram, but with relatively lower count of outage reports.

Facebook had experienced one of its longest outages in March, when some users around the globe faced trouble accessing Facebook, Instagram and WhatsApp for over 24 hours.

(Reporting by Akshay Balan for Reuters in Bengaluru.)

How to Use Facebook Live To its Fullest Marketing Potential - Paul Potratz, Digital Marketing Specialist - Atlanta Small Business Network

Posted: 15 Apr 2019 03:01 AM PDT

Facebook Live presents a great opportunity to connect with your followers and create one-on-one conversations. However, it can also be used as part of your larger marketing strategy to increase sales and generate prospects. Here to tell us how your business can utilize Facebook Live to its full capability is expert marketing strategist Paul Potratz, owner of Potratz Partners Advertising.

Not only is Facebook Live free for everyone to use, but your small business can reach so many viewers it might otherwise, not. It's a great way to advertise your business, just so long as you're not making sales pitches all the time.

Facebook LiveSo, why don't more business owners use the platform? Paul says most of the time, it's due to the fear of being in front of the camera. A lot of people have doubts about what they should say or how long the video should be. Business owners also tend to think that they simply don't have the time to devote to regular live videos.

Paul notes that you don't necessarily have to invest in any high-quality equipment. Your smartphone is capable of doing a great job all on its own. You do want to make sure that the audio is good, so Paul suggests investing in an average microphone attachment, or make sure the place in which you film is relatively quiet.

Think of Facebook Live like a face-to-face meeting. You can connect to viewers one-on-one and have conversations with them in real-time. You want to keep it real with your audience, and that kind of authenticity will increase your engagement.

Paul says there really is no ideal length of video to put out there. Shorter isn't always better. Facebook Live is about having a dialogue with your audience, so however long that takes, is your ideal length.

For more advice and insight about Facebook Live from Paul, be sure to watch our entire interview above.


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