Wednesday, April 17, 2019

How to change your Apple ID on an iPad - INSIDER

How to change your Apple ID on an iPad - INSIDER

How to change your Apple ID on an iPad - INSIDER

Posted: 16 Apr 2019 02:19 PM PDT

Your Apple ID is the connective tissue that binds together everything in your Apple universe — it keeps your iPhone and iPad in sync, helps you manage your iCloud content, iTunes account, find a lost device, and more.

Your Apple ID can be any email address — including your,,, or any third-party email address. Most people tend to pick whatever email address they most commonly use.

But what if you want to change your Apple ID? Not a problem. But "changing your Apple ID" can mean two different things, so read on to pick the one you want to do.

How to change the email address you use with your Apple ID

You can change the email address associated with your Apple ID. This keeps your Apple ID account the same, but changes the email address you use to sign into it with.

1. In a web browser, go to your Apple ID page and log in.

2. To the right of Account, click "Edit."

You can change your Apple ID email address from the Apple ID web page.
Dave Johnson/Business Insider

3. Under Apple ID, click "Change Apple ID…"

4. Enter the email address that you want to use and click "Continue."

Something important to keep in mind: If your Apple ID is already an Apple email address such as,, or, you can only change it to another Apple email address, but if your email is a third-party address, you can change it to anything. That means if you choose to change it to an Apple address, you can never switch it back to a Gmail address, for example.

How to change the Apple ID on your iPad entirely

Perhaps you don't want to change the email address associated with your Apple ID — you want to sign out of whatever account is there and log in with a different one.

Note that if you do this, all of your apps and data associated with the previous Apple ID will be erased from the iPad, and you will start fresh with a new, blank iPad. This is to ensure the privacy and security of the old Apple ID.

1. Sign out of the Apple ID on your iPad. Open the Settings app and then tap the name at the top of the screen. Scroll down to the bottom and tap "Sign Out." You'll need to enter the Apple ID password to confirm.

To sign into a different Apple ID on your device, you need to sign out of the account you're currently using.
Dave Johnson/Business Insider

2. On the dialog box that asks if you want to keep a copy of your data on this iPad, choose which items you want to keep on the iPad (if any) and tap "Sign Out" — but it will remove all the personal data on the iPad.

Changing your Apple ID will wipe out all of the apps and data associated with your previous ID on the device.
Dave Johnson/Business Insider

3. The Apple ID at the top of the Settings screen now says "Sign in to use your iPad." Tap that, and enter a different Apple ID or follow the instructions to create a new one.

How to make money using your car - Business Insider

Posted: 16 Apr 2019 08:15 AM PDT

This option clearly comes with a certain amount of risk, but there are a growing number of services dedicated to allowing you to essentially lease out your car while you aren't using it yourself. The concept is that rather than renting a car from a traditional car rental agency, you can rent from a fleet of personal vehicles.

Turo, for example, allows you to list your car as a "local host" at rates they purport to be 35% less than traditional agencies. When you list your car to be rented via Turo, the company sets the car's rental price based on market value, your location, the time of year, and "other data sets," or you can manually set your own per-day price. By that token, "nicer" and newer vehicles would command higher rates.

And while there is some risk, Turo is insured, covering local car hosts with up to $1 million in liability insurance — and it's completely free to list your car on Turo, with no monthly fees or buy-in.

While CEOs like Jack Ma and Elon Musk praise grueling job schedules, employees around the world are demanding shorter workweeks - INSIDER

Posted: 16 Apr 2019 11:10 AM PDT

  • Jack Ma recently advocated for China's "996" workweek, amid protests from employees criticizing the schedule.
  • While Ma and other tech CEOs like Elon Musk and Jeff Bezos advocate for working longer hours, research finds that excessive overtime endangers employees and does not make them more productive.
  • Visit for more stories.

Chinese billionaire Jack Ma recently said people who work 72-hour workweeks are "blessed"— but productivity experts and employees themselves beg to differ.

Ma recently prompted backlash after saying that "996" workweeks — or working 9 am to 9 pm for 6 days a week — are a "huge blessing" for young employees, according to Reuters.

While Ma advocated for the "996" workweek, he added in a separate blog post that forcing anyone to work overtime was "inhumane." Chinese labor laws prohibit companies from forcing employees to work more than 40-hours a week without overtime, but many companies ask employees to sign contracts that agree to flexible work schedules, according to The Wall Street Journal.

While Ma may say young employees are "blessed" to work long hours, many workers themselves feel differently. A report by the South China Morning Post revealed many young workers have little time at home after work due to long commutes, and they do not get adequate sleep. Earlier this year, tech workers protested the "996" workweek on code-hosting site GitHub, where they blacklisted companies — including Alibaba — that had cultures of excessive overtime.

Read more: Chinese tech billionaire Jack Ma says it's a 'blessing' for his staff to work grueling 12-hour shifts, 6 days a week

While Ma and other CEOs such as Elon Musk and Jeff Bezos advocate for working longer hours, the trend around the world is to shorten workweeks. Sweden, for instance, tested a 30-hour workweek in 2017 and found people were happier and less stressed. A New Zealand company also found workers were more creative when working four days a week.

Research also cautions against working excessive overtime. Scientists have linked sleep deprivation to certain cancers, weight gain, and impaired memory. Japan took steps to protect its citizens from overwork after numerous reports of employee deaths from working overtime.

Not only is working overtime becoming out of fashion, many experts say shorter workweeks lead to more productivity. Research has suggested that workers have trouble concentrating on tasks for hours on end. Employees around the world also say they can do their jobs in less than five hours a day. Economists are even saying countries with long work hours score poorly for productivity and GDP per hour worked.

"We spend most of our weekends in the office," a Chinese employee wrote to a senior executive at company One Tencent Holdings, according to The Journal. "Our bodies have been in overloaded conditions for an extended period of time."

YouTube's proposed payments changes included more than engagement - Business Insider

Posted: 15 Apr 2019 08:33 PM PDT

In 2017, YouTube considered changing its business model completely — paying video "creators" based on viewer engagement, rather than on the ad revenue that their videos generated. The proposed changes were first reported by Bloomberg earlier this month.

The plan — known internally as "Project Bean" or, sometimes, "Boil The Ocean" — was worked on for at least a year by YouTube engineers and pitched at a leadership meeting by CEO Susan Wojcicki, Bloomberg reported. It was ultimately vetoed by Wojcicki's boss, Google CEO Sundar Pichai, who feared that the new system could cause unintended problems.

Read more: Google's CEO once shut down an experimental project that would have totally changed how YouTube creators get paid, report says

Recently, Business Insider obtained unreleased YouTube support center drafts that provide more detail about the proposed payments model from 2017, showing that changes would have involved more than just engagement metrics — or, how many viewers watch a video and for how long.

In the documents, YouTube said that rather than paying creators based solely on the advertising dollars their videos were able to generate, it would start taking other factors into consideration including "how well content brings viewers to YouTube, keeps them engaged, and helps turn them into loyal fans." Until now, the only payment model changes reported were around engagement.

According to the documents, YouTube was planning to introduce three new pillars to its payments model for creators: "attract, engage, and retain."

The details of the plan provide a snapshot of YouTube's struggles to rid its platform of problematic content without impairing the pipeline of "must-watch" videos that its business depends on. And it underscores the grave risks of perverse incentives and unintended consequences that have frustrated YouTube executive's efforts to tackle the problem.

Here's a synopsis of the plan YouTube was developing at the time, as laid out in the internal draft:

I. Attract: Creators to be rewarded if viewers were searching for their videos online and as a result, came to YouTube to watch them.

What to consider: Are viewers coming to YouTube specifically to watch your content?

Tips: Try to make it easier for a viewers searching for your content by using effective titles and writing smart descriptions.

II. Engage: Creators to be rewarded for creating engaging and relevant content for its viewers.

What to consider: Are your videos so engaging and relevant to viewers such that they would continue to watch more of your content?

Tips: If a viewer is already watching some of your content, try to understand what keeps them engaged, as well as making it easier for them to watch more with playlists and sections that encourage viewers to stick around.

III. Retain: Creators to be rewarded for building a large audience and having that audience routinely come back to watch their videos.

What to consider: Are you building a large and loyal subscriber base?

Tips: Having a consistent schedule for uploading videos, as well as interacting with your audience may help encourage viewers to become loyal fans.

The three pillars explained

The "attract" category considered the intent of users coming to YouTube. If viewers were being drawn to the site specifically to watch a creator's videos (for instance, if they had searched for a certain video, which led them to YouTube), that would help boost a creator's performance within the new model and ultimately, increase their pay.

The second category — "engage" — considered not only watch time of a video, which had been previously reported, but also a creator's ability to keep a viewer's attention and have them watch multiple videos, back-to-back. The document describes this behavior, of keeping viewers on a given page, as a creator serving videos that are "relevant."

This emphasis on relevance sheds more light on why Pichai was apparently wary of Wojcicki's plan.

As Bloomberg reported, Google's chief exec feared that the new model proposed would increase the site's problems with "filter bubbles," — or, continuing to serve people content that appeals to their preexisting beliefs.

According to a person familiar with the plan cited by Bloomberg, should the plan have gone into effect, it was likely that Alex Jones — the creator of Infowars and a conspiracy theorist himself — would have become one of YouTube's highest-paid creators.

The final category, "retain," rewarded creators for building a large audience and being able to keep those viewers coming back.

According to the documents, YouTube's revenue share would remain the same. The changes, it said, would only alter payment distribution amongst creators.

Google CEO Sundar Pichai and YouTube's Wojcicki
Ben Margot/AP

The plan — also known internally as "BTO3," shorthand for "Boil The Ocean 3" — would have been the third massive overhaul at YouTube, following previous efforts to bring on mobile users and increase subscriptions.

The new system would have worked by pooling cash from the advertising business, then doling it out to creators based on some combination of how well creators were attracting, engaging, and retaining viewers. The documents obtained by Business Insider also suggested that creators would still be paid, in part, by the advertising revenues from their videos.

A YouTube spokesperson did not confirm the content of the documents obtained, but told Business Insider on Monday that the main reason it canceled the project was because "the new metrics could be hard for creators to understand and directly impact."

"We're always looking for new ways to reward creators who make the platform great. Every year, we discuss dozens of potential tools to help creators monetize. Some of them turn into products like Merch, Channel Memberships, and Ticketing. Many others never see the light of day. YouTube leadership decided not to move forward with this particular project as we got feedback the new metrics could be hard for creators to understand and directly impact," the spokesperson said.

The new model could have made things worse

According to Bloomberg, the proposed shift was management's response to creators disgruntled by the company's ad-based model. This new system was meant to help those who make videos that mainstream advertisers shy away from for being too risqué, like sex education or music videos.

The new payments model, however, could have created another problem for the video platform. According to Bloomberg's report, company execs at the time were ignoring employee warnings that some of the most popular content on its site was toxic. A business model centered on factors like engagement could have worsened YouTube's problem of what some employees cited by Bloomberg called "bad virality," as toxic content attracted many hours of viewing.

Do you work at Google or Youtube? Got a tip? Contact this reporter via Signal or WhatsApp at +1 (209) 730-3387 using a non-work phone, email at, Telegram at nickbastone, or Twitter DM at@nickbastone.

Facebook staff followed CNN camera crews to the bathroom over fears they would spy after the worst scandal in its history - Business Insider

Posted: 16 Apr 2019 05:43 AM PDT

A bombshell report from Wired investigating 15 months of hell for Facebook reveals how the company reacted to the news of the Cambridge Analytica privacy scandal in March 2018.

According to Wired's report, published Tuesday, Facebook descended into chaos after a former Cambridge Analytica employee, Christopher Wylie, blew the whistle on a data breach that Facebook has said affected as many as 87 million users.

It took Facebook five days to respond to those reports.

"We had hundreds of reporters flooding our inboxes, and we had nothing to tell them," a member of the communications team at that time told Wired. "I remember walking to one of the cafeterias and overhearing other Facebookers say, 'Why aren't we saying anything? Why is nothing happening?'"

Read more: Instagram's cofounder worried that Mark Zuckerberg was behaving like Trump to get him to quit, blockbuster report reveals

Sheryl Sandberg, Facebook's chief operating officer, told Wired that "those five days were very, very long" and that the company's late response was a mistake.

Eventually, Facebook offered CNN a television interview with CEO Mark Zuckerberg. Wired said Facebook snubbed CBS and PBS and gave the interview to Laurie Segall, whom Facebook comms executives "trusted to be reasonably kind."

During the interview, Zuckerberg apologized to users for the first time:

But the company was still on edge — so much so that a communications official told Wired they were required to monitor the CNN camera crew members at all times, even when they went to the bathroom.

"The network's camera crews were treated like potential spies," Wired said.

Facebook did not immediately respond to Business Insider's request for comment but told Wired that this is not company protocol.

Segal said on Twitter that Facebook staff never actually followed her crew "into" the bathroom.

Many companies escort outside visitors wherever they go inside their offices, including the bathrooms. It's likely that's what Facebook's staff did with the CNN crew, waiting for the visitors outside the restrooms, but not actually accompanying them into the lavatory.

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