Saturday, March 9, 2019

google business

google business


Free Google business training offered by SBDC - White Mountain Independent

Posted: 08 Mar 2019 04:00 AM PST

Come enjoy a free buffet style lunch at The Hungry Buffalo while you learn from Dave Delaney, a live Google Supported Trainer, how to reach customers online and use data to drive growth. No selling, we promise. You must register before March 28th to attend! Only 50 seats available.

For more information please contact please contact Aaron Casey at the Small business development Center at Northland Pioneer College at aaron.casey@npc.edu or 928-532-6741

Elizabeth Warren says she wants to break up big tech companies, including Amazon, Google, and Facebook - Business Insider

Posted: 08 Mar 2019 06:16 AM PST

Sen. Elizabeth Warren, the Massachusetts Democrat who is running for president in 2020, has proposed a plan to break up some of the largest US tech companies, including Amazon, Google, and Facebook, her campaign announced Friday morning.

Warren's plan includes a call for "platform neutrality" — barring tech giants from both providing a marketplace and selling their product on the same marketplace — and the appointment of new regulators that would undo mergers between massive tech companies. She argues that such mergers smother competition and undermine democracy.

"That means we break Facebook away from Instagram and WhatsApp, Amazon away from Whole Foods, Google away from Nest, and more," Warren wrote in a campaign email.

The plan also bars companies from sharing users' data with third parties.

Warren has scheduled a Friday-night rally in Long Island City, Queens, the New York City neighborhood where Amazon was set to open a new headquarters before it canceled its plans amid fierce local pushback.

"I want a government that makes sure everybody — even the biggest and most powerful companies in America — plays by the rules," Warren said in a statement to The New York Times. "To do that, we need to stop this generation of big tech companies from throwing around their political power to shape the rules in their favor and throwing around their economic power to snuff out or buy up every potential competitor."

The proposal would impose new regulations on two tiers of companies: those with annual global revenue of at least $25 billion and those with revenue between $90 million and $25 billion.

Warren is the first 2020 candidate to propose policy to rein in the power of tech giants. Other candidates, including Sens. Bernie Sanders and Amy Klobuchar, have supported tighter regulations.

"Monopolies are a corruption of the marketplace," Adam Green, a cofounder of the Progressive Change Campaign Committee, which has endorsed Warren's presidential bid, said in a statement. "Breaking them up — allowing entrepreneurs to enter the market, giving consumers more choices, and giving workers more jobs — turns the Republican socialism attack on its head."

And the move is the latest example of Warren's intense focus on policy. She's put forward several other sweeping policy proposals as part of her campaign, including a wealth tax on the 75,000 richest families in the US and a nationwide childcare proposal that the tax would help pay for.

Read more:

Google My Business boosts visibility of business offers in Google Posts - Search Engine Land

Posted: 04 Mar 2019 10:31 AM PST

Google announced it has changed how offers show up in a Google local listings by giving offers a dedicated space within the local panel.

What it looks like. Here is a screen shot of the new area for offers in the Google business local listing on mobile search:

How it works. You can login to your Google My Business account and go to Google Posts section to add offers. When you create a new post, you should see an option to categorize it as an "offer". Offers can include a description of the promotion, a coupon code or any terms and conditions useful to your audience.

Here is a GIF of it in action:

Google allows up to 10 unique offers in the local listing carousel.

Why it matters. Google said it wants "to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers." Bringing awareness to special offers you have to customers who are looking for your business can offer incentive to place an order, visit your business or place a phone call.



About The Author

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

How to start Google Ads for your business - Economic Times

Posted: 07 Mar 2019 09:59 PM PST

Google Ads is an online advertising platform which enables businesses to create and run ads across the web, making them discoverable to their customers when they are looking for specific product and services. These are clickable text ads, image ads and video ads, when clicked, takes the customers on their website/app and help them avail the services/products.

For example, when a customer wants to buy red colored shoes and they search for them on Google. Retailers who opt for Google Ads on search will be able to list their websites selling red shoes with their details like pictures, price - just like in the image below. These listing help retailers boosts traffic to their website and help in generating quality leads. Similarly, brands and retailers can create ads across video and text. Some examples of how search, video and text ads look like.

Search ads

search-ads-final

Video ads
video-ads

Text ads
word-ads

Why is it important for the businesses to have a Google Ads campaign?
Whether you're looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help. Listed below are some of the key reasons why Google Ads is important:

1. It enables your business to be found on the Google search page when your potential customers are looking for products/ services that you provide

2. It not only allows you to reach people who know about your business and are actively looking for you, but also allows you to reach out to customers who may not know about you but may be looking for something similar. It helps you build brand awareness.

3. It allows you to create different format of ads in form of text, images and videos.

4. You can choose and optimise where you want your ads to show

5. You can decide the amount of money you want to spend on ads daily/monthly and the maximum amount of money you want to spend per lead/click.

6. Your ads can help you reach out to customers in certain countries, regions or cities - or within a set distance from your business or shop

7. You can set and track your own goal for the business:
a. Return on Investment (ROI)
b. Traffic to the Website
c. Brand Awareness
d. Sales and Conversions

8. You can measure the performance of your ads consistently:
a. How many times did your ads show
b. How many people clicked on the ad
c. How many leads have been generated
d. What terms were people searching for when they clicked on your ad
e. Which websites are driving maximum traffic for you
f. Which areas are you getting maximum traffic from
g. How much does each lead costs

How do I create my Google Ads campaign?
A step-by-step guide to create an ad campaign for an early stage business:

Step 1: Signup with your Google email address
To start your campaign on Google Ads, go to https://ads.google.com, find the "Get started now" button, and sign up for an Google Ads account.

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Step 2: Create your first campaign
Once you have signed up, click the 'Create your first campaign' button. Campaign is a set of ads, keywords and bids that share a budget, location where you want to show your ads and other settings to organize categories of products or services that you offer.

Step 3: Add Ad Text
Select the type of ads you want to show depending on where you want to show your ads and the business goal, and create the ad depending on what would attract visitors to click. The system guides you to create effective ads when you start.

Step 4: Customize the campaigns to different target audience.
Campaigns can be easily customized to focus on specific online users. You can target people in different locations, people using different devices, people searching for something specific related to your product and people on different websites owned by Google such as the Google search engine, YouTube, and other content websites where Google ads appear.

Step 5: Select the budget
You can set a maximum cost you want to spend per day for your campaign. It allows you to manage the budget you want to spend on your campaign monthly without worrying if you're going to go over budget.

Step 6: Track the performance
Google Ads enables you to track the success of your ads. Your business can thus calculate the return on investment of ads against business goals.

Tips and tricks to make a successful Ad campaign:
Internet has redefined the marketplace as well as market-dynamics and made buying, selling not only easier but also opened up new vistas for businesses, enabling anytime, anywhere visibility. With more than 400 million Indians online, digital is playing an integral part in the overall consumer purchase journey decision. Since, many advertisers are saying similar things like you, it is important to create ads that answers to the questions that are being posed by the consumers. Here are some of the tips and tricks to make your ad campaign successful on Google:

  • Have a clear goal. It can be return on Investment (ROI), traffic to the Website, brand Awareness or Sales and Conversions
  • Keep your target customer in mind when writing your ads. Create ads that prompt them into action. Example, Call now, or buy now
  • Have the basics right. Ensure that you have at least 3 ads and right targeting in each ad group to reach the customers, without any conflicts within ad groups.
  • Don't mislead customers. Your ads need to be entirely accurate for the landing page advertised. Your top targeted keywords should be used in the content included on that landing page and in the ads text.
  • Utilize appropriate ad extensions to lead the audience deeper into more relevant sections of the website.
  • Use Ads tools like keyword planner, display planner and auction insights reports to target the campaigns right
  • Test what is working well for you. Create experiments and scale the campaigns based on the results.
  • Implement conversion tracking to monitor your return on investment
  • To reach out to audience, retailers - large and small businesses can also list themselves on the Merchant Centre on Google Shopping.

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