Thursday, March 21, 2019

google business

google business

Europe Fines Google $1.7 Billion in Antitrust Case | Business News - U.S. News & World Report

Posted: 20 Mar 2019 01:19 PM PDT

Google's weird name and logo for its new gaming service is part of a clever disappearing act - Business Insider

Posted: 19 Mar 2019 05:54 PM PDT

Google took the wraps off its game-streaming service on Tuesday with a barrage of fanfare, high-octane demos, and a shiny new name and logo.

Meet: Stadia.

As far as names go, it's not bad. According to the Cambridge Dictionary, "stadia" is a plural form of stadiums — an apt moniker for a product that aspires to provide virtual arenas for gamers and spectators anywhere in the world.

"One place where you, and everyone you know, and everyone they know, will all play together," the narrator of Stadia's introductory video explains in a solemn tone.

For me, though, the most striking thing about the new name and logo is how utterly foreign it is to the Google brand. And that's not an accident.

Stadia's giant S looks as if it belongs on the chest of a cartoon superhero. There's no mention of its Google pedigree (other than a brief flash of the letter G at the end of the demo video). And the visual cues (such as the standard color palette) that Google typically uses to tie together its family of products are notably absent.

Take a look at the logos below. All are Google products, but one of them is not like the others.

Google Fi, the company's wireless phone service:


Google Photos:


Google Maps:


And here's Stadia:


Sure, not all Google products mention Google. YouTube, which Google acquired for $1.65 billion back in 2006, has preserved its identity as an independent brand.

Kiyoshi Ota/Bloomberg via Getty Images

Unlike YouTube, however, Stadia doesn't have a preexisting brand to preserve.

The Google foundation that Stadia is built on is one of its greatest assets. Google's vast network of data centers and undersea cables will make the games Stadia streams rock solid and lag-free; Google's artificial-intelligence prowess will enhance the gaming experience with integrated features like Google Assistant; and Sundar Pichai, Google's CEO, even spoke at the event, underscoring the importance of the relationship.

So Stadia's conscious decoupling with Google in its brand identity is worth paying attention to.

We've seen Google do this before. When Google introduced its mobile operating system a decade ago, it wanted the phone industry to embrace it as the answer to the iPhone. But even though phone companies were worried about Apple eating their lunch, there was distrust of Google too.

Enter Android, a cute little green alien that looks nothing like the rest of Google's brands:

Android Instagram page

Now, as Google barges into another established market, the company is walking a similar tightrope. Google's success in gaming will in large part come down to winning the support of industry incumbents — the game developers and studios that it hopes to offer on its streaming platform.

There's reason for them to be wary. After all, they'll be giving up control over distribution, customer relationships, and perhaps even a portion of their revenue to Google. The precedents for these kinds of arrangements, whether in music or publishing, are not feel-good stories.

Google might even one day pose a serious threat to the largest game makers. Stadia Games and Entertainment, the first-party studio that was also announced Tuesday, is tasked with creating games specifically for the Stadia streaming platform. The story right now is that this will let Google work hand-in-hand with independent game studios to develop experiences that sizzle on the streaming service. But as Google also builds its own games, it runs the risk of building up into the kind of heavyweight that draws audience away from the established players.

That's precisely the kind of arrangement that regulators and politicians are increasingly criticizing. A major pillar of the US presidential candidate Elizabeth Warren's rationale for breaking up big tech companies is that Google and Apple run marketplaces for apps and other services while promoting their products in those marketplaces.

You can't have both, in Warren's view, especially if you're a giant tech company like Google.

Will Google try to use its size and advantages the same way with Stadia? It's too early to know. Right now, Google isn't even revealing the price of the service, which is due to launch sometime later this year.

Until then, the world can only wait and marvel at the beauty of Stadia's gleaming S logo.

Google My Business boosts visibility of business offers in Google Posts - Search Engine Land

Posted: 04 Mar 2019 12:00 AM PST

Google announced it has changed how offers show up in a Google local listings by giving offers a dedicated space within the local panel.

What it looks like. Here is a screen shot of the new area for offers in the Google business local listing on mobile search:

How it works. You can login to your Google My Business account and go to Google Posts section to add offers. When you create a new post, you should see an option to categorize it as an "offer". Offers can include a description of the promotion, a coupon code or any terms and conditions useful to your audience.

Here is a GIF of it in action:

Google allows up to 10 unique offers in the local listing carousel.

Why it matters. Google said it wants "to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers." Bringing awareness to special offers you have to customers who are looking for your business can offer incentive to place an order, visit your business or place a phone call.

About The Author

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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