Saturday, March 2, 2019

google business

google business


How your location data is affecting your business - Economic Times

Posted: 01 Mar 2019 11:18 PM PST

First impressions are of paramount importance, and consumers no longer gather this impression when they visit your business for the first time. In today's world, your online business profiles create that first impression of your business, and as a customer, there is nothing more frustrating than finding inaccurate business information online, in the time of need.

Here are some consumer search behaviour statistics

  • 90% of consumers use a search engine for finding a local business
  • 67% users lose trust in a local business due to faulty location information online
  • 71% of users look up and confirm the location of a business before visiting for the first time.

Synup-infographic-on-inaccu
Source: Search Engine Watch

Businesses have very few opportunities to obtain and retain their customers, and having incorrect NAP (name, address and phone number) online can be extremely damaging for a business. It really doesn't matter how successful your business is if you have inaccurate data on the internet. Bad data can have a lasting impact on everything about your business - from the customer experience that you provide to your revenue.

Businesses like restaurants, salons, banks, hospitals etc. can lose opportunities or customers to competitors who provide rich data and advertise their business effectively with the use of say, Google Posts on their Google listing.

This is a genuine problem with the majority of businesses across India. According to Synup a SaaS-based MarTech company, in order to cut costs, many businesses are still trying to fix bad data manually, instead of using location intelligence tools. No matter how big or small your business is, having accurate location data is one of the basic factors that you need to keep in mind and avoid.

One needs to understand that the consumer landscape in India has changed drastically; consumers are now more informed and have access to plenty of options when they're stepping out of their homes. They rarely leave a business website/store with an unbiased impression. They like having information and options at their fingertips. Your local business might still be an unknown entity to several people, so your customers' first impression can either make or break your business. In a world where social media and instant-messaging decides how successful a business will be, it's up to you to make it work in your favor or against it.

Google My Business messaging problems continue - Search Engine Land

Posted: 21 Feb 2019 12:00 AM PST

Recently, I went through the trouble of having my client (an attorney) set up the Google My Business messaging feature since I was not able to set it up for him. Once I sent a few emails back and forth with him to explain how to download the app and set it up, he finally got the confirmation box to appear.

However, when I sent him a test message, it never arrived. As the user sending the message, I didn't receive any type of error that it didn't go through. I brought this up to Google at a recent conference and was told that this is a known issue that is impacting listings that belong to location groups inside the Google My Business dashboard. This impacts all my clients since we are using the agency dashboard and every client is inside a location group. The issue appears to only be with listings that set up Messaging via the Google My Business app, not listings that set it up via SMS before Google removed that ability.

The amount of issues arising with messaging seems to conflict with the fact that Google is pushing these features and highlighting them more to customers. I'm not 100 percent sure why they would want to push it when so many pieces for merchants to manage it are still broken. One of the newest tests we have seen was pointed out by Sergey Alakov on Twitter. He highlights the message button with a "new" message.

Hopefully, Google comes out with a fix for some of these issues soon. We'd love to start actually setting up this feature for small businesses, but it's hard to recommend a feature that doesn't work.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Joy is the owner of the Local Search Forum and Sterling Sky in Canada. She is also the author of The Expert's Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She is a faculty member at LocalU and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

No comments:

Post a Comment