Friday, March 15, 2019

google business

google business


Google Adds New 'Offers' Section to Google Business Profiles - Social Media Today

Posted: 05 Mar 2019 12:00 AM PST

As its failed social platform heads into its final days, Google continues to add more ways for brands to control how their businesses appear in search results, including curated product detail listings, business posts, and now, a new section for special offers, right within your Google listing.

Google offers example

As you can see, the new 'offers' showcase will enable brands to add special deals into their Google results. Once a user clicks through to your Google Business profile - which they can do both from search and within Google Maps - they'll be able to scan through your current specials, which will help attract more customers - particularly, you would expect, via local search.

Businesses are able to add offers via the Google My Business app - as explained by Google:

"When creating a post in the Google My Business App, you'll see an option to categorize it as an offer. From there, you can tailor the details to your specific needs. An offer can include a description of the promotion, a coupon code or any terms and conditions useful to your audience. You can surface up to 10 unique offers in the carousel, providing a list of choices."

Google offers creation process

As noted, the addition is the latest in a range of updates from Google which aim to provide more ways for businesses to control their Google listings, and utilize Google search as a business discovery tool. Many of these additions provide 'social-like' functions, including the capacity to post business updates, and now showcase offers - which makes sense. Rather than trying to compete with social platforms, Google looks to be shifting its focus towards its strengths, and capitalizing on where it can win out, as opposed to fending off competition.

For a great many businesses, Google search remains the key driver of website traffic, and is the key discovery tool for their services. As such, providing more ways for brands to refine and improve their search listings may be a better avenue for continued growth of Google's tools. Essentially, Google doesn't need to beat Facebook and other social platforms to maintain its lead in this respect, but it can improve its focus for similar queries through these new Google search tools. 

Either way, it's a relevant consideration for your business - if you haven't downloaded the Google My Business app and updated your listings as yet, it's definitely worth doing so.

Report: Google tells dozens of employees in laptop, tablet division to find other jobs - Silicon Valley Business Journal

Posted: 13 Mar 2019 06:46 AM PDT

[unable to retrieve full-text content]Report: Google tells dozens of employees in laptop, tablet division to find other jobs  Silicon Valley Business Journal

Google is reportedly telling dozens of employees working in its Create group, the unit responsible for the Pixel line of laptops and tablets, to look for other jobs ...

Google is reportedly pulling engineers off its laptop and tablet teams - The Verge

Posted: 13 Mar 2019 10:32 AM PDT

Google is reportedly shifting employees from its laptop and tablet hardware teams to other divisions within Google and Alphabet, according to Business Insider. The move is attributed to "roadmap cutbacks," and is expected to impact "dozens" of employees outside of manufacturing roles, which suggests that Google may not be expanding much beyond its current lineup of the Pixelbook laptop and the Pixel Slate tablet. Google declined to comment.

The BI report says impacted employees include hardware engineers and technical program managers who have seen their projects canceled over the past two weeks. Those employees were also reportedly told to find temporary projects to work on, moving into other teams like the Pixel smartphone. Other hardware products that Google manufactures include the Home line of smart speakers; Nest thermostats, door bells, security cameras, and smoke alarms; Chromecast dongles; Google Wi-Fi routers; and the Daydream VR headset.

It's unlikely that Google will abandon laptops and tablets entirely — it still works with other manufacturers to make budget Chromebooks. But given that both the Pixel Slate and Pixelbook have gotten only lukewarm reviews, it's reasonable to believe that Google wants to invest more in better software and other successful divisions like the Pixel smartphone before further expanding its computing lineup.

No comments:

Post a Comment