Tuesday, March 12, 2019

google business

google business

Why Businesses Feel Forced to Buy Google Ads on Searches for Their Own Names - New York Magazine

Posted: 11 Mar 2019 09:29 AM PDT

Shashidhar Thakur, vice president of engineering for search at Google. Photo: David Paul Morris/Bloomberg via Getty Images

Back in 2011, I was trying to land a job as a web editor for an alt weekly and wanted to prove I had some tricks up my sleeve. So in addition to a résumé and cover letter, I bought an ad on Google that would appear with searches of my name, linking to a simple landing page with my résumé and clips. (It was a very dumb trick.) I learned two important things. One, if you're not smart about setting a max daily budget in Google Ads, you can blow through $100 in a day. Two, old-school alt weekly editors don't Google candidates — I got the job, and later learned that nobody involved in hiring me had seen the ad at all.

But even while I was making poor choices in 2011, there was no question about where I'd place my ad. That year, Google controlled about 80 percent of the search engine market in the U.S. If I were to try the same trick today, it would make even less sense to not use Google; it now controls about 91 percent of the search-engine market, with Yahoo and Bing fighting it out for single percentage points at the margins.

Google Adds New 'Offers' Section to Google Business Profiles - Social Media Today

Posted: 04 Mar 2019 10:19 PM PST

As its failed social platform heads into its final days, Google continues to add more ways for brands to control how their businesses appear in search results, including curated product detail listings, business posts, and now, a new section for special offers, right within your Google listing.

Google offers example

As you can see, the new 'offers' showcase will enable brands to add special deals into their Google results. Once a user clicks through to your Google Business profile - which they can do both from search and within Google Maps - they'll be able to scan through your current specials, which will help attract more customers - particularly, you would expect, via local search.

Businesses are able to add offers via the Google My Business app - as explained by Google:

"When creating a post in the Google My Business App, you'll see an option to categorize it as an offer. From there, you can tailor the details to your specific needs. An offer can include a description of the promotion, a coupon code or any terms and conditions useful to your audience. You can surface up to 10 unique offers in the carousel, providing a list of choices."

Google offers creation process

As noted, the addition is the latest in a range of updates from Google which aim to provide more ways for businesses to control their Google listings, and utilize Google search as a business discovery tool. Many of these additions provide 'social-like' functions, including the capacity to post business updates, and now showcase offers - which makes sense. Rather than trying to compete with social platforms, Google looks to be shifting its focus towards its strengths, and capitalizing on where it can win out, as opposed to fending off competition.

For a great many businesses, Google search remains the key driver of website traffic, and is the key discovery tool for their services. As such, providing more ways for brands to refine and improve their search listings may be a better avenue for continued growth of Google's tools. Essentially, Google doesn't need to beat Facebook and other social platforms to maintain its lead in this respect, but it can improve its focus for similar queries through these new Google search tools. 

Either way, it's a relevant consideration for your business - if you haven't downloaded the Google My Business app and updated your listings as yet, it's definitely worth doing so.

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