Friday, March 1, 2019

business ideas

business ideas

Why Most New Ideas Fail—And How to Make Yours an Exception - Fortune

Posted: 28 Feb 2019 09:39 AM PST

As Alberto Savoia sees it, your brilliant idea for a new product or service is like a baby sea turtle. Early in his new book, The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed, Google's former engineering director and "innovation agitator" writes that "the gauntlet that awaits most new ideas might remind you of one of those hard-to-watch scenes in nature documentaries [where] hundreds of newly hatched sea turtles race from the beach to the surf, while all sorts of predators pick them off one by one, like mini-quiches at a buffet." Eeek. "Mother Nature is brutal," Savoia adds, "and so is the market."

Indeed, what he calls the Law of Market Failure says that 90% of new ideas, even when they're executed flawlessly, suffer the capitalist equivalent of being slurped by a seagull. In The Right It, Savoia spells out a step-by-step method for increasing the odds of survival. The "it" of the title is a concept that stands a chance of succeeding, and a big chunk of the book is about how to tell whether or not your idea has the right stuff before you spend too much time and money (not to mention staking your reputation) on it.

Most people, whether in huge corporations or tiny startups, get this all-important first step wrong, Savoia writes. For one thing, they dither around for too long doing market research in a foggy metaphorical landscape he calls Thoughtland. When an idea gets bogged down in Thoughtland, it "becomes wrapped in a fuzzy ball of unsubstantiated off-the-cuff judgements, beliefs, preferences, and predictions," including the opinions of focus groups, which he sees as all but worthless. Another hazard in Thoughtland is relying on data from other people's experience, good or bad, with a similar product or service. "The Right It cannot be deduced or induced while you stay in Thoughtland," Savoia writes. "It has to be discovered by experimentation in the real world."

One of the most useful lessons Savoia learned at Google: How to turn "a fuzzy opinion into a testable hypothesis." Instead of saying, for instance, "I believe that, if we make our 'Subscribe' button a little bigger, we'll get a few more clicks," someone trained at Google would suggest making the button 20% bigger, and hypothesize that would increase clicks by 10%. By trying that with one group of users and comparing the number of clicks with results from another group, the team could not only see whether the initial suggestion holds up, but could tinker with the size of the button to get different results. "Nothing removes fuzziness from your thinking like numbers," Savoia notes, adding, "the best part is that those numbers can be just rough estimates at first."

The word "pretotyping" might be familiar to some readers, especially in Silicon Valley. (The term, his own coinage, was in the title of a previous book Savoia wrote.) It refers to real-world testing of a product or service that comes even before a prototype exists. The Right It goes into detail about why this works, and several methods for doing it quickly and cheaply—or, sometimes, even accidentally. Among the many examples and mini case studies in the book is Airbnb, which got its start in 2007 when cofounders Joe Gebbia and Brian Chesky, who shared an apartment in San Francisco at the time, needed to raise some cash to cover their rent. They blew up a couple of air mattresses in their spare room and advertised on Craigslist, charging $80 per night with a free home-cooked breakfast thrown in. They got three takers—and voila, Airbnb was born.

Whether or not you're developing a new business idea at the moment, The Right It is a refreshingly lively read, and it's often funny. Savoia takes issue, for instance, with the oft-repeated mantra "Failure is not an option," which he calls "an inspiring but wrong and often harmful belief suitable for Hollywood movies but ill suited for most business ventures. Use it only if you are writing dialogue for an action flick with Arnold Schwarzenegger." The book is also, despite the oft-repeated Law of Market Failure, weirdly encouraging. Market success is "not a one-in-a-million shot. It's not like winning the lottery," Savoia writes. "It's much, much better than that. If 90% of new products fail in the market, that means that some 10% succeed. Those are odds that we can work with."

Anne Fisher is a career expert and advice columnist who writes "Work It Out," Fortune's guide to working and living in the 21st century. Each week, she'll answer your most challenging career questions. Have one? Ask her on Twitter or email her at

50 Service Business Ideas - Small Business Trends

Posted: 18 Feb 2019 11:55 AM PST

If you love serving others, you may be interested in starting your very own service business. There are opportunities in nearly every industry in niche, from tech to fashion. So no matter your interests or area of expertise, you can find a service business that is well suited to your strengths. Here are 50 service business ideas to consider.

Service Business Ideas

Business Consulting

If you have business experience, you could work with other entrepreneurs to provide guidance and expertise as a consultant.

Graphic Design

For those who are visually inclined, you can offer services for designing logos, branding and paper products for businesses or individuals.

Web Design

A bit more of a tech focused business, offer design and/or development services for those looking to create their own websites.

Mobile App Development

An emerging business opportunity, those with the skills and training can work with businesses or individuals to help them create their own mobile applications.


Writers, offer your services to businesses looking for website, ad or marketing copy.

Advertising Service

For those with advertising experience, offer to work with businesses to help them create ad campaigns, track progress and get results.

Digital Marketing

You could also go with a more generalized set of offerings, including content marketing, social media or online ads.

Lead Generating

For sales professionals, offer to help businesses by gathering leads for potential sales.

Printing Service

If you have some printing equipment, you could offer to print flyers, invitations, posters or other custom paper goods for people in your area.

IT Service

For tech focused entrepreneurs, offer your services to businesses on a contractual basis or just offer on-demand support for a small fee.

Event Planning

If you have strong organizational and planning skills, work with clients to create unique weddings or special events.

Life Coaching

If you prefer working with people on an individual basis and offering a wide variety of tips and expertise, you could offer your services as a life coach.

Virtual Assistant Service

For those who would prefer to start a completely online business, virtual assistants can help business clients with everything from inbox cleanout to social media.


You could also help other business owners manage their financial books and documentation as a contract bookkeeping service.

Research Service

If you have strong research skills, offer to work with clients who are looking to learn more about a particular subject.

Translation Service

Those who are fluent in more than one language can offer a service that translates books, transcripts or other types of content.

Handyman Service

Handyman services can offer a wide array of services to property owners, from installing light fixtures to fixing broken equipment.

Automotive Repair

If you prefer working with automobiles, there are plenty of repair services you can offer for drivers in your area.

Car Washing and Detailing

You could also offer to wash and/or detail vehicles for a small fee. Do this out of your own space or as a mobile service business.

Transportation Service

Another mobile business idea, offer to drive clients from place to place, either on a contractual or on-demand basis.


If you have the proper training and equipment, start a plumbing business where you provide maintenance, repair and installations services.

HVAC Service

You also need some basic training to provide heating, cooling and ventilation service. But this can be another lucrative service business.

Electrician Service

Another skilled trade, electricians can offer a wide array of services for both residential and commercial properties.

Locksmith Service

As a locksmith, you can help people who are locked out of their home or vehicle, and install locks, make copies of keys and offer a number of other lock related services.

Appliance Repair

Appliance repair professionals help people fix issues with refrigerators, washers, ovens and any other home appliance that may be broken but not worth replacing fully.


If you enjoy spending time outside, you could offer landscaping services like lawn mowing, flower bed installation and gardening.

House Painting

Help homeowners transform their interior or exterior space by offering your services as a professional home painter.

Home Inspecting

People who are purchasing homes often have professional inspectors look over the property first to ensure there aren't any unknown issues with the property.

Moving Service

You could also help people moving into new homes by packing and/or transporting their belongings.

Home Staging

For those who love designing interior spaces, work with home sellers or realtors to stage spaces so that they're more attractive to potential buyers.

Fitness Training

If you're a health and fitness enthusiast, you might start a business as a personal trainer where you work with clients individually.

Massage Therapy

With the proper training, you could offer massage therapy services.


If education is your specialty, work with students one-on-one as a tutor. You could even specialize in a particular subject or test prep focus.

Resume Service

Help individuals get their dream job by offering to write or edit their resumes and/or cover letters.

Home Cleaning

You could very easily offer cleaning services to homeowners or businesses. Get on a regular schedule and visit each client weekly or monthly.

Hair Styling

If you're interested in the beauty industry, you can attend a short training program and offer hair cutting, coloring and styling services.

Makeup Service

Or you could specialize in makeup artistry, helping those who are preparing for various special events.

Shopping Service

If you're interested in fashion or shopping, offer your services as a personal shopper or stylist.

Errand Service

To offer more a more wide ranging list of services, you can start an errand business where you shop for groceries, finish laundry or complete other various tasks.

Food Delivery

Food delivery is always an in-demand service. Pick up carryout orders or groceries for people and deliver them right to their doorstep.


If you prefer actually preparing food for people, start a catering service for special events or corporate gatherings.

Personal Chef Service

For a more personalized service, you can work as a personal chef to prepare individual meals.

Photography Service

Photographers can sell their work to create a product based business. But if you prefer a service model, you could offer to take portraits or cover special events.

Videography Service

Similarly, you can create custom video content for events or business video marketing.

Valet Service

Valet services work with businesses or event hosts to provide convenient parking services for guests.

Pet Grooming

If you'd like to work with pets, start a grooming service in your own location or even offer a mobile service where you go directly to your customers.

Dog Walking

Or you could get outside and take dogs in your neighborhood for walks in exchange for a small fee.

House Sitting

To help homeowners who are traveling, offer house sitting services where you look after their property while they're away.

Child Care

If you have the experience, you could also offer babysitting or child care services.

Tailoring and Alterations

Tailoring and alterations are also popular services that you can easily offer to customers in your area.


More in: 1 Comment ▼

No comments:

Post a Comment