Tuesday, March 19, 2019

facebook business

facebook business

How to Keep Marketing Your Business During a Facebook Outage (Or Other Social Media Downtime) - Black Enterprise

Posted: 18 Mar 2019 06:11 PM PDT

It was recently reported that a staggering 68% of Americans use Facebook. Another interesting statistic is that 66% of monthly Facebook users use the social media platform daily. With an increasing number of small business owners searching for an alternative and cost-effective solution to promote their businesses, it's no wonder why the social media giant continues to dominate the social media landscape. But what happens when there's a Facebook outage (or other social media downtime) that prevents valuable users from accessing the platform, ultimately hindering them from stumbling upon your sponsored business posts?

Let's dive into the numbers. It was reported that the product placement market expanded 13.7% to $8.78 billion in 2017 and is swelling toward a ninth consecutive year of double-digit growth. There are online TV streaming services, live streaming solutions (outside of Facebook Live), and old-fashioned traditional television programs viewed (and streamed) by millions on a daily basis. In the US, there are an estimated 119.9 million TV households in the TV season 2018-19. In 2017 alone, an average U.S. consumer spent nearly 4 hours daily watching TV. Simply put, there is a still massive dynamism with marketing through TV placements as opposed to essentially marketing through social media platforms and channels.

Using TV Media Placements To Expand Your Brand's Digital Footprint

After launching my company's Vets 22 mobile application, I secured features on the NFL Network and Forbes Sports Money. To look at the NFL Network in particular, the powerful name behind the Good Morning Football marquee coupled with the dedicated viewership of the NFL Network's signature morning broadcast increased downloads, partnership opportunities, and expanded my company's digital footprint. Notice that I didn't mention that the video was then shared on social media and went viral. As you can imagine there was no need for social media exposure. With a daily viewership of 109,344, the exposure of the live broadcast (and re-syndication) helped our Vets 22 mobile application not only reached the masses, but it also led to future brand and media opportunities. Furthermore, it's nothing like using the social proof of being featured on a major network television broadcast to properly position our app as an authority in the industry.

Local Placements Are a Viable (and Cost-Effective) Solution

Facebook outage

Think of your local morning news broadcast. They have tens of thousands of daily viewers eager to hear the news of the day. Have you ever noticed the interviews that are featured with business owners, promoting their products or services on TV during interviews? The business owner featured may have possibly paid for placement, however, in most cases, the business owner pitched the TV show through a producer who is involved in the scheduling of business interviews on the daily broadcast. Another way to earn placement is to tie your business to a trending news story. Television producers are always searching for experts who can provide critical commentary on trending stories. For instance, if I were looking to promote my digital marketing company, I would pitch a producer with this story (the one your reading) and a few tips for business owners, struggling to gain traction with their target market during the widespread Facebook outage. Or I would simply turn this article into a long-form ebook and offer it for free on the live Television broadcast (providing value to the station and capturing emails for my business). I could also interview local entrepreneurs who lost business through the outage and pitch the feature as a local economic issue to the television producer. I could then utilize the stories of other local business owners to impact the story narrative and to add authority to the subject.

In Conclusion…

I can give other examples of how to strategically use TV placements to grow your brand during social media outages, but you get the point. Simply put, leverage TV media placements to get your business in front of your local target market, it's a win-win for your business and the local news organization. Television producers publicly list their contact information on their company websites. They also have active LinkedIn profiles that are easily accessible. It may be time to discover an alternative (and cost-effective) way to reach your target market.

Join the Conversation

Jeff Shuford

Jeff Shuford is a nationally syndicated columnist whose monthly column appears in more than 44 regional newspapers. Shuford is one of fewer than five millennial African-American syndicated columnists in the United States, and one of the country's youngest syndicated columnists overall.

Trading Nation: Facebook's targeted advertising business - CNBC

Posted: 18 Mar 2019 11:56 AM PDT

[unable to retrieve full-text content]Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.

Facebook says its service hindered by lack of local news reporting - South Bend Tribune

Posted: 18 Mar 2019 09:03 AM PDT

NEW YORK — Facebook's effort to establish a service that provides its users with local news and information is being hindered by the lack of outlets where the company's technicians can find original reporting.

The service, launched last year, is currently available in some 400 cities in the United States. But the social media giant said it has found that 40 percent of Americans live in places where there weren't enough local news stories to support it.

Facebook announced Monday it would share its research with academics at Duke, Harvard, Minnesota and North Carolina who are studying the extent of news deserts created by newspaper closures and staff downsizing .

Some 1,800 newspapers have closed in the United States over the last 15 years, according to the University of North Carolina. Newsroom employment has declined by 45 percent as the industry struggles with a broken business model partly caused by the success of companies on the Internet, including Facebook.

The Facebook service, called "Today In," collects news stories from various local outlets, along with government and community groups. The company deems a community unsuitable for "Today In" if it cannot find a single day in a month with at least five news items available to share.

There's not a wide geographical disparity. For example, the percentage of news deserts is higher in the Northeast and Midwest, at 43 percent, Facebook said. In the South and West, the figure is 38 percent.

"It affirms the fact that we have a real lack of original local reporting," said Penelope Muse Abernathy, a University of North Carolina professor who studies the topic. She said she hopes the data helps pinpoint areas where the need is greatest, eventually leading to some ideas for solutions.

Facebook doesn't necessarily have the answers. "Everyone can learn from working together," said Anne Kornblut, director of news initiatives at the company.

The company plans to award some 100 grants, ranging from $5,000 to $25,000, to people with ideas for making more news available, said Josh Mabry, head of local news partnerships for Facebook.

That comes on top of $300 million in grants Facebook announced in January to help programs and partnerships designed to boost local news.

The company doesn't plan to launch newsgathering efforts of its own, Kornblut said.

"Our history has been — and we will probably stick to it — to let journalists do what they do well and let us support them and let them do their work," she said.

Facebook has removed 1.5 million copies of the mosque attack video. New Zealand says it needs to do more - CNN

Posted: 18 Mar 2019 02:18 AM PDT

[unable to retrieve full-text content]Facebook has removed 1.5 million copies of the mosque attack video. New Zealand says it needs to do more  CNN

Hong Kong (CNN Business) New Zealand's prime minister is upping the pressure on Facebook and other social media platforms after they failed to stop the ...

Facebook analysts are sounding off on executive turnover, privacy, and regulation (FB) - Business Insider

Posted: 18 Mar 2019 09:16 AM PDT

Mark ZuckerbergAP

  • Facebook shares fell Monday after a handful of Wall Street analysts expressed concern over the company's recent management changes as well as regulation- and privacy-related uncertainty.
  • Needham downgraded its rating from "buy" to "hold," pointing in part to violent images of the New Zealand shooting uploaded to the site.
  • Bank of America Merrill Lynch lowered its price target, citing the possible "revenue impact of a more privacy centric platform."
  • Watch Facebook trade live.

Facebook shares were under pressure Monday after Wall Street analysts sounded off about some of the most pressing issues surrounding the beleaguered social network: violent images on the platform, privacy concerns, regulation, and management changes.

"We are concerned that regulatory, headline, and strategic pivot risks will negatively impact FB's valuation more than investors currently believe," the Needham analyst Laura Martin wrote Monday. She cut her rating on the stock from "buy" to "hold," citing three major risks.

Martin pointed to the negative financial impact of a "privacy-focused vision" plan that CEO Mark Zuckerberg introduced earlier this month, the looming threat of regulation, and the "horrific images uploaded to FB (like the recent New Zealand events) that are technologically difficult to block at the 100% level and which hurt FB's brand."

In Martin's eyes, those elements are all underscored by a slew of important executive departures. She highlighted the loss of the company's chief product officer, chief security officer, chief legal officer, chief communications officer, and news product chief as well as the cofounders of Instagram and a cofounder of WhatsApp.

"We prefer to move to the sidelines until employee turnover stabilizes," Martin said.

Another firm, Bank of America Merrill Lynch, lowered its price target to $187 from $205 for similar reasons.

While analysts led by Justin Post maintained their "buy" rating because of their belief that its News Feed use has stabilized, they're concerned about Facebook's privacy spending and the notable departure of the chief product officer Chris Cox.

"While we continue to think estimates have been de-risked in 2019, the revenue impact of a more privacy centric platform could raise questions on three-year growth," Post wrote.

He added: "While we think Facebook has a significant pool of talent to operate the business, and Cox's departure has been considered for some time given long tenure, the timing raises some concern around internal dissention on Zuckerberg's vision for Facebook."

Even analysts who are more bullish are concerned about the financial risk a more privacy-centered vision could introduce — even if they're seen as positive developments for consumers.

Oppenheimer analysts said Monday that they're encouraged by the recently announced "Clear History" tool — which they say is Facebook's way of getting in front of possible US and international user-data regulation.

But they expect its implementation to have an impact of 7% to 10% on revenue in the near term, assuming 15% of users regularly adopt the feature.

As far as Facebook's recent management departures, they view WhatsApp and Instagram founders departing as factors of "those products being integrated into FB."

"Chief Product Officer Chris Cox's departure confirms CEO Zuckerberg is likely to pursue a more aggressive product refresh," Oppenheimer analysts led by Jason Helfstein, who carry an "outperform" rating, told clients.

To be sure, analysts remain overwhelmingly positive on Facebook, with 40 rating the stock a "buy," 10 saying "hold," and just two suggesting "sell."

Facebook was up 24% this year through Friday.

Read more Facebook coverage from Markets Insider and Business Insider:

Facebook shares.Markets Insider

google business

google business

Google My Business Adds New Seasonal Business Guidelines - Search Engine Journal

Posted: 16 Mar 2019 01:34 PM PDT

Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.

The new guidelines for seasonal businesses have details about setting business hours during off-season months. There's a new step involved that users should be aware of.

Temporarily Closed During Off-Season Months

If you manage a listing for a seasonal business, it's now important to have it marked as "temporarily closed" during off-season months.

Previously, the listing could remain "open" during off-season months as long as the business hours were deleted from Google My Business.

Now the entire listing needs to be marked as (temporarily) closed. When the business appears in search results it will have a noticeable red label that says "temporarily closed."

Marking a Business as Temporarily Closed

Compared to just deleting business hours, there are more steps involved during this new process of closing up for the season.

Google My Business does not allow listings to mark themselves as temporarily closed.

In order to do so, the owner of the listing would have to contact Google My Business support and request the "temporarily closed" setting.

When the business reopens, just set up the regular business hours again.

Here is the entire new section about businesses with seasonal hours that was added to Google My Business:

If your business has seasonal hours, use the following guidelines:

  • During the season in which your business is open, set your regular hours of operation. You may set special hours for holidays, temporary closures, or other events.
    • You can also indicate that your business is open only for a specific seasonal period in your business description.
  • During off-season, contact support to have your business marked as temporarily closed. Alternatively, you can mark your business as permanently closed during this period.
    • Set your regular business hours when your business reopens.

Google Teaches Ohioans About Digital Tool For Small Businesses - WOSU

Posted: 18 Mar 2019 11:18 AM PDT

A job training effort hosted by tech giant Google held its first Ohio workshop in Columbus at the main downtown library Monday.

Grow With Google workshops aim to familiarize small business owners and employees with digital tools they can integrate into their work, such as Google Drive and Google Sheets. (Grow with Google is also an underwriter of WOSU.)

The idea behind this event, said Lt. Gov. Jon Husted, is to break down barriers preventing people from learning digital skills vital to being competitive in today's economy.

"The states that do this best will be the ones that win," Husted said at the workshop. "The communities that do this best will be the ones that win, and the ones that don't will fall behind."

Husted says he hopes this will be part of a larger emphasis on workforce training and will help integrate people with disabilities more into Ohio's economy.

"If you want everybody to participate in a growing economy, you've got to reach out and find everybody," Husted said. "It can't be just the people who've traditionally been in tech."

Grow With Google is hosting workshops around the U.S., and will visit Akron and Lima next week.

Google announced in February that it plans on building a $600 million data center in New Albany this year.

Google Spent Years on a Secret New Plan to Attack a $140 Billion Industry. It All Starts Tomorrow - Inc.

Posted: 17 Mar 2019 09:48 PM PDT

[unable to retrieve full-text content]Google Spent Years on a Secret New Plan to Attack a $140 Billion Industry. It All Starts Tomorrow  Inc.

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business portal

business portal

Allison Unveils New Online Portal for Product Information - Associated Press

Posted: 18 Mar 2019 05:56 AM PDT

This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

INDIANAPOLIS--(BUSINESS WIRE)--Mar 18, 2019--Allison Transmission is pleased to announce the launch of a new online portal designed to make it easier to access Allison Transmission technical and service information.

Anyone can log onto the Allison HUB at hub.allisontransmission.com and register for an account to enter the site. For access to additional information, individuals can purchase a subscription through their local Allison distributor. The Allison HUB provides a central landing point for access to Allison publications such as parts catalogs, updated technical publications, training manuals, and aftermarket marketing resources, to name a few.

The easy-to-use online format is mobile responsive as well for quick access in the field.

"Allison Transmission continues to offer technology-based solutions to quickly and efficiently support our customers globally and allow them to work confidently no matter where they are," said Julie Alfermann, Director of Global Aftermarket Products and Services. "With this digital one-stop-shop, technical information about an Allison product can be available at their fingertips on a moment's notice." Allison expects the digital platform to benefit thousands of distributors and customers worldwide.

"It doesn't matter if it's 3 a.m. in Dubai or 9 p.m. in Indianapolis, registered customers can get the information they seek on Allison products with the click of a mouse," added Alfermann.

About Allison Transmission

Allison Transmission is the world's largest manufacturer of fully automatic transmissions for medium- and heavy-duty commercial vehicles and is a leader in electric hybrid-propulsion systems for city buses. Allison transmissions are used in a variety of applications including refuse, construction, fire, distribution, bus, motorhomes, defense and energy. Founded in 1915, the company is headquartered in Indianapolis, Indiana, USA and employs approximately 2,700 people worldwide. With a market presence in more than 80 countries, Allison has regional headquarters in the Netherlands, China and Brazil with manufacturing facilities in the U.S., Hungary and India. Allison also has approximately 1,400 independent distributor and dealer locations worldwide. For more information, visit allisontransmission.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190318005069/en/

CONTACT: Press Contact

Claire Gregory

Director of Communications and Media Relations





SOURCE: Allison Transmission

Copyright Business Wire 2019.

PUB: 03/18/2019 08:00 AM/DISC: 03/18/2019 08:01 AM


Forbes And AW3 Media Introduces Forbes8, A Digital Video Network To Inspire Every Phase Of An Entrepreneur’s Journey - Forbes

Posted: 18 Mar 2019 04:48 AM PDT

Forbes8 features video spotlighting the best minds in business – all categorized into four distinct themes: Inspire, Launch, Grow and Impact.


NEW YORK (March 18, 2019) – Forbes and AW3 Media today unveiled Forbes8, a digital video network that features more than 2,000 pieces of content designed to inspire, resource and equip every aspect of an entrepreneur's journey. 

Available for download now from the Apple Store and Forbes8.com, Forbes8 offers information, tips, advice and tools to help entrepreneurs and intrapreneurs launch new ideas, accelerate their growth and connect mission and purpose to support their business journey. The platform will be distributed across app stores, web portal and telecom channel partners. The partnership with AW3 Media, a global SaaS technology company, allows Forbes8 to activate a hyperlocal yet global approach to sharing innovation stories. AW3 has built a network with 15 telecom partners — including Busy, Bharti-Airtel, Etisalat, MTN — with a collective reach of 2.2 billion mobile phone subscribers spanning 150 countries across five continents.

Leveraging Forbes' editorial expertise in championing entrepreneurial capitalism, Forbes8 features video spotlighting the best minds in business – all categorized into four distinct themes: Inspire, Launch, Grow and Impact. Intelligent machine-learning/artificial intelligence capabilities deliver a personalized experience at scale, creating custom playlists based on an individual's on-boarding needs and preferences. 

"Forbes is known around the world as the brand that consistently champions those who have made it and those who aspire to make it," said Forbes' Chief Growth Officer Tom Davis. "Forbes8 harnesses our unique video storytelling capabilities and delivers inspiration directly into the hands of our audience through a custom mobile experience. With more than 100 million new businesses expected to launch this year worldwide, there is a tremendous need for a business-advice on-demand network around the world, and Forbes8 fills that void while also providing a sense of community with others on the same journey." 

Forbes8 is a global partnership between Forbes and AW3 Media, whose founder, Amos Winbush III, is a noted serial entrepreneur and visionary. In addition to the partnerships with global telecom companies, he is leveraging his expertise and knowledge as a successful entrepreneur to create experiences, services and products like Forbes8 to help people achieve their personal and professional dreams. 

"Connecting, educating and providing access to opportunities for entrepreneurs and intrapreneurs on a global level is a personal mission of mine," Winbush said. "I'm honored to play a part in shifting conversations and connecting dots across governments, enterprise and small businesses, educational institutions, investors, incubators and accelerators, all with the mission of supporting innovators and innovation. Our partnership not only evolves the relationship media companies have had with their users, we're reimagining the structure of capitalism by shining a light on business know-how and actively placing the knowledge directly into the hands of billions of people worldwide."

The hundreds of hours of video on demand through Forbes8 spans dozens of vertical industries in distinct categories, including:·      

  • "Inspire" for innovators, featuring video of various business icons, Forbes Under 30 listmakers from across the world and spotlights on people undertaking second acts with their careers;
  • "Launch," featuring content from leaders in such diverse industries as AgTech, Education, Energy, Healthcare, Infrastructure, Manufacturing, Retail, Technology and more;
  • "Grow," which offers insights, tips and tricks around key functions such as finance, marketing, operations, and
  • "Impact," which spotlights philanthropy, social entrepreneurs, charitable efforts and more. 

 Additionally, Forbes8 subscribers will get exclusive access to an array of content from ForbesLIVE's signature events worldwide. To learn more about Forbes8 please visit here.  

About Forbes

The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 120 million people worldwide through its trusted journalism, signature LIVE events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Media's brand extensions include real estate, education and financial services license agreements. For more information, visit: https://www.forbes.com/forbes-media/.  

About AW3

AW3 Media is a SaaS media technology company and the developer of Ei8ght, a white-labeled mobile and OTT platform, providing a turnkey video monetization-in-box solution for content owners. 

Media Contacts:

Forbes: pr@forbes.com

AW3 Media: press@aw3media.com

Thailand's First ICO Portal Approved by The Thai SEC - Inside Bitcoins

Posted: 18 Mar 2019 02:38 AM PDT

Last Updated on

Thailand's First ICO Portal Approved by The Thai SEC
5 (100%) 5 votes

According to a recent report, the Securities and Exchange Commission of Thailand has approved the country's first platform for initial coin offerings (ICO). The main goal of this ICO portal will be to perform due diligence on new crypto tokens, ensure that a crypto token listed on the portal is consistent with its whitepaper, screen all listed tokens, and verify the know-your-customer process.

The original report was posted by one of the country's major news outlets, the Bangkok post earlier this week. A statement in the report says, "ICO portals help screen ICOs, conduct due diligence, prove smart contract source codes and verify the know-your-customer process."

Despite such a reliable source being the origin of this news, the official website of the country's financial regulatory organization doesn't show any ICO issuer or ICO portal approved. Apparently, the platform has been approved by the Thai SEC but needs to be approved by other governmental regulatory agencies too. Director of the financial technology division of the securities regulators Archari Suppiroj told the Bangkok Post, "Thailand's first authorized ICO portal is being finalized for official approval with the relevant government agencies such as the Commerce Ministry."

The Thai SEC, being the core crypto regulator of the country, noted that any interested ICO projects will need to be approved by a certified ICO portal before being granted approval by the regulatory commission. The website also specified the eligibility of investors in initial coin offerings in the country.

Venture capitalist firms and private equity funds can invest in initial coin offerings. Apart from them, institutions and high net worth individuals who have at minimum 70 million baht worth of assets or at least 25 million baht worth of investment can also invest. Moreover, individual investors who wish to invest in retail can invest up to 300,000 baht per ICO.

As per the report by the Bangkok Post, Archari Suppiroj mentioned that about 7 or 8 crypto companies have had pre-consultations with the country's securities regulator to operate an ICO portal. The director did not reveal the names of the interested companies. However, she did note that the company approved to operate Thailand's first ICO portal is a foreign organization.

At press time, Bitherb Company Limited is the only foreign company that is approved by the Thai SEC to operate digital currency business in Thailand. Bitherb is a large-scale joint venture between Asia Her Association Bangkok Company Limited and Bitpoint Japan – a Japanese crypto exchange. Bitpoint Japan had also recently announced that the company has applied for a license with the SEC to operate an ICO portal in the country.

At the time of writing, there are only three digital asset exchange operators approved to conduct cryptocurrency exchange business in the country. The three companies are Bitkub Online Co. Ltd., Bitcoin Co. Ltd., and Satang Corp. Additionally, Coins Thailand Co. Ltd. has also been approved to practice digital asset dealing and brokering in Thailand.

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how to start a business

how to start a business

How To Start The Right Online Business To Match Your Personality - Forbes

Posted: 18 Mar 2019 07:02 AM PDT

Part of the series "Leading Entrepreneurial Success Today"


Entrepreneurial success that fits your stylePhoto: iStock

How many times have we heard that approximately half of all small businesses fail by the fifth year mark? There have been hundreds of articles written and entrepreneurial training programs developed to address this phenomenon, but one factor that isn't discussed as frequently as it should be revolves around two core questions:

1)  Is the business you've started a true match to your personality?

2)  Will this business model be personally rewarding and fit the way you want to work, so you can invest the necessary time, energy and money to sustain and grow this business over the long haul?

To explore more about these critical questions, I caught up recently with Jill Stanton, the co-founder with her husband Josh of Screw The Nine To Five—a slice of the web where the Stantons work to transform unsatisfied employees into successful entrepreneurs. Screw The Nine To Five is a destination for up-and-coming online entrepreneurs to obtain the information and inspiration they need to start and growth their business. According to Jill Stanton, Screw The Nine To Five has generated over $1.7 million since it became a full-time focus for Josh and Jill in 2014.

Stanton believes that the high rate of failure of small businesses is in great part due to the fact that most people pursue the first business model they come across (which isn't always the best fit for their strengths and lifestyle goals) and therefore end up burnt out, unaligned with what they've built and sadly, find themselves back at square one once they realize they have to start all over again.

To help people bypass this pitfall, Jill and Josh have developed a simple strategy for ensuring new entrepreneurs start the right business straight out of the gate, ultimately saving people an enormous amount of time, energy and money. 

Here's what Jill Stanton shares:

Kathy Caprino: Jill, you and Josh have been running online businesses together for over seven years and I heard you got started with a skincare blog. Not exactly the kind of business you would expect to make money. What made you choose that as your first business together?

Jill Stanton: I know, it sounds totally random. However, there was a method to our madness.

Back in 2012 Josh had just ended his business partnership and I was quickly starting to feel burnt out and disenchanted with my social media management business.

At the time we were living in Toronto and we both knew we didn't want to suffer through the winter, so we decided to start a business together that would allow us an abundance of time and location freedom.

Since Josh already had some experience with running online businesses, we decided to jump in with both feet.

At that point in our lives we both didn't really have a "passion" (other than building and growing this business of ours), so we did some basic research and decided to start a skincare blog. Why skincare? Because we knew it was a booming industry and millions of people were already purchasing skincare products online.

It seemed like a no-brainer to us so we dove in head first and quickly got a crash course in content marketing, traffic generation and what it looks like to run a business with your significant other.

Caprino: How did you make money from a skincare blog?

Stanton: At the time blogging was huge and fortunately, Josh had spent a couple years learning about SEO and how to use it rank on Google to attract free, targeted traffic to a website.

We found products that people were already searching Google for (using a process called Keyword Research), tested them out on ourselves and then started writing in-depth product reviews around those products.

After only four months of creating consistent content for our website (through a mix of product reviews and DIY skincare recipes), our little website hit the coveted $1,000 a month mark. We did this by leveraging the affiliate marketing revenue model, which at its core breaks down to this: You get paid commissions for referring leads and customers to other brands and product owners.

In other words, we served as the "middle man" who connected our audience to the skincare products we used, liked and believed in. It was a simple business model that wasn't timezone dependent, didn't require any fulfillment on our end and simply relied on our ability to create top-notch content.

This is yet another reason why we love affiliate marketing–because almost anyone can do it.

Caprino: You mentioned in our conversation that you feel having a passion isn't a core requirement for starting a business? If so, what is?

Stanton: It sounds counter-intuitive, and to clarify, we do believe that you need some sort of passion for what you're doing, otherwise when things get hard it will be easy to walk away.

However, we don't believe you need to have a passion for the specific niche you're in. Instead, here are two critical considerations we believe are required for starting a business online:

  1. There needs to be a market of people who are buying products in the niche you want to enter.
  2. Your business model needs to be a match for your personality

Think of it this way: If you aren't taking into account your specific strengths and weaknesses and the goals you have for your specific lifestyle, you may find yourself feeling trapped inside a business that doesn't align with your core values. We've seen this happen in our own business and to so many of our members inside our communities, and it's completely avoidable.

All you have to do is put some conscious thought into the type of business you believe serves you, your personality and your lifestyle goals best so that you can show up and serve the people you're meant to impact.

Caprino: How do you suggest that someone figure out the best type of business that suits their personality if they've never launched one before?

Stanton: This is easier than people may think and there are a few personality tests online that can help you get clear on where you shine and what your weaknesses are.

Our three favorite tests for this are The Enneagram Test (I'm an 8 and Josh is a 5), The Fascination Test (I'm "The People's Champion" and Josh is "The Diplomat") or The Myers Briggs profile (I'm an ESFJ and Josh is an INTP).

What is so useful about these tests is they allow you to get a deeper understanding of your personality so you can choose a business model that compliments your strengths and avoid the ones that will leave you feeling unaligned and resentful.

For example, say you are a charismatic extrovert who currently works in sales. If you decided to start a software business, you would likely find yourself feeling bored, overwhelmed and isolated. Whereas if you were to create a personal brand where you taught what you knew (ie. sales) through a business model such as coaching or even creating online courses, your business may likely do well because you are playing to your strengths and using them to create a big impact (and income).

Caprino: Aside from matching the right personality to the right business, is there anything else you'd suggest considering?

Stanton: Yes. This boils down to getting clear on your values and how you want to live your life outside of your business.

Think about it: You can have an undying passion for your business, but if you aren't taking time to nurture your other interests or the people closest to you, all the money in the world isn't going to matter because you will be left feeling empty.

Instead, get clear on the things, people or hobbies that bring you joy outside of your business so you can work them into your schedule. For Josh and me, one of our biggest values is freedom. To us, that means both time and location freedom.

If we were to create a business that requires us to be on a specific timezone 24/7/365 we would show up in a poor way and our business (and therefore lifestyle, relationship and finances) would suffer.

This is why we always encourage up-and-coming entrepreneurs to sit down and do the deep work at the start so they don't find themselves a year or two into their business feeling like they have a job and sabotaging their success...and no one wants that.

Caprino: It sounds like you've cracked "the secret," but we all know succeeding in business isn't really that simple, right? What other suggestions do you offer new entrepreneurs to become more successful?

Stanton: Absolutely. We've had to learn how to run a business online the hard way by doing things that don't work so we can figure out what does. We've battled it out in the areas of operations, hiring and firing team members, learning how to manage money and building the right kind of traffic and attention to our brand.

It wasn't easy, but it most certainly has been worth it and it's why we are so driven to help unsatisfied employees and up-and-coming entrepreneurs get clear on which business is right for them so we can give them the tools and skills they need to bring it to life.

It's our version of the "fast track" (if there ever was one) to success and it's how we help transform unsatisfied employees into dangerously-successful entrepreneurs in a way that doesn't sacrifice the things that matter most to them.

Here are our top suggested steps for going from building revenue as effectively as possible in the first year of your new business:

Step 1: Identify the type of online business that best matches your personality and the lifestyle goals you have

This can be anything from e-commerce (i.e. selling physical products online) to digital products (i.e. creating and selling online courses or membership sites) to coaching and consulting (either one-on-one or inside a group program) or affiliate marketing (i.e. getting paid a commission for any leads and customers you send to a merchant).

The key here is to examine the different options you have and choose the business model you believe best aligns with your strengths.

Step 2: Invest in yourself and focus on building the skills necessary

Enroll in training courses designed to accelerate your journey and teach you the strategies you need to get your business off the ground and profitable. 

Do you have to enroll in courses? No, but, we're big believers in learning from experts who are where you want to be in order to accelerate your results.

Step 3: Choose a profitable niche that you know will generate revenue

How do you know if your niche is profitable? Look to see who is selling products in that market, what they are selling and if there is a high demand for it and then use that information as inspiration to dream up your own offers so you can get started generating revenue.

Step 4: Build your audience and email list

If there is one thing that will help you make money fast online, it's getting in front of the people who are aligned with what you have to say and sell and giving them an opportunity to connect with you through a free offer that helps you build your email list.

To do that, identify key podcasts, video interview shows, magazines and online publications that are looking for content and contributors and then pitch relevant topics that lend massive value to their audience.

Not only will these features and interviews give you and your business credibility, but it will also help you position yourself as a go-to expert in your space, ultimately allowing you to make money faster than sitting around and hoping the right people find you.

For more information, visit Screw The Nine To Five Podcast.

To get clearer on your core values, personality, preferred style and more, download Kathy Caprino's free Career Path Self-Assessment and take her Dominant Action Style quiz.

Starting Your First Business? How Much Thoughts Are You Giving To Company Culture? - Forbes

Posted: 18 Mar 2019 07:30 AM PDT

'Work Life Balance is not a myth', that is how my interview with young entrepreneur Mehdi El Azhari started. After living the rat race as a consultant for a big pharmaceutical firm, El Azhari took a year off to complete an MBA and launch the startup, HYPERCRUNCH less than a year ago.

So why leaving an easy pay cheque for the risky trenches of entrepreneurship? The answer lies in company culture, building a healthy environment to thrive rather than being consumed by work.

El Azhari follows on; 'the culture in consulting firms that I experienced is very much about who works the most, and if our boss was still in the office at eleven at night, you can be sure that nobody would go home before then.' So working many late nights, meant that Mehdi El Alzhari had to make sure to call his Chinese takeaway on time, so he could pick up his food on his way home just on time before they closed. One day, Mehdi realized that he knew more about the evening guards life than his friends and family, and that he was not living the life he wanted. That was the start of a complete mindset shift of evaluating the values he wanted to live and work by. What motivates and drives him daily it is how to build a company that would reflect his values, that people want to work for and excited to be part of.

The core growing team of HYPERCRUNCH; Maggie Schroeder, Jone De Roode Jauregi and Mehdi El Azhari.Al Brenninkmeijer from Polar Create.

Mehdi Al-Azhari launched HYPERCRUNCH last Summer, and he's now leading a young team of six. He is building a company that value wellbeing and happiness combined with hard work and commitment. 'As a founder, I am putting all my heart and sweat into HYPERCRUNCH, so of course, I work hard, but there are a few rules I will not compromise on because I know they are the key for sustainability, productivity, and long term rewards'. Mehdi carries on by giving me the four pillars he tries to focus on so the company attempts to perform greatly, while balancing healthy working.

  1. Priority vs. Importance

If something is important but not a priority, it can wait tomorrow.

If something becomes a priority, and it needs immediate attention, then employees can look into it, take some work home or to the extreme work over the weekend; but only if it is a very urgent matter for our customers or products.

  1. Sunday is for friends and family

As a basic rule, nobody is allowed to work during holidays, weekends and especially on Sunday. As it is the beginning of HYPERCRUNCH, Mehdi works on weekends to make things run but only if it energizes him; never if it feels like a shore. He explains that for him doing work with intention is the basis of great relationships with customers and the team. If the energy does not flow, it will impact the quality of the work.

  1. One Hour Lunch Break

You heard it well, one full hour for lunch, French-style. This is something Mehdi believes everybody needs to do daily to be more productive. Stepping out of the computer and having one hour to socialize with the team, with other businesses in their co-working space, taking clients to lunch, or just stepping out to get some fresh air, is key for a healthy team.

  1. Sleep is Magic

Mehdi is an unstoppable entrepreneur, but not in a frantic way. I ask Mehdi how many hours of sleep he has every night; and like Arianna Huffington, Oprah Winfrey or Jeff Bezos, it is the magic eight. Eight hours of sleep followed by a morning routine sets his mind for sharp and focused work. Arriving tired at work is not an option when you are starting a business, everything needs thorough attention and as the founder ultimate decision making falls on you. Decision fatigue is one of our society biggest challenge and sleep is what helps us make conscious thought through choices.

Taking breaks with the team boosts HYPERCRUNCH productivity.Al Brenninkmeijer from Polar Create

I can sense the strength and the thought process that Mehdi El Azhari put into this. He is convinced that taking a year off work to complete his MBA at Cass Business School was an invaluable time to reset and build the foundation blocks of a strong company culture. He is fed up with the image of the startup entrepreneur who has no life, never see his children and come across as a super-human. What Mehdi wants is to build a company for the long run, that reflects his ethos and values of taking time off, taking care of our health in order to bring our full creativity to work. 

The importance of company culture and how it is much more than just words on a wall is something I am passionate and interested in writing about. So what are the values your company live by that help you being productive, creative and thrive at work?

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