facebook business |
- How to Keep Marketing Your Business During a Facebook Outage (Or Other Social Media Downtime) - Black Enterprise
- Trading Nation: Facebook's targeted advertising business - CNBC
- Facebook says its service hindered by lack of local news reporting - South Bend Tribune
- Facebook has removed 1.5 million copies of the mosque attack video. New Zealand says it needs to do more - CNN
- Facebook analysts are sounding off on executive turnover, privacy, and regulation (FB) - Business Insider
| Posted: 18 Mar 2019 06:11 PM PDT It was recently reported that a staggering 68% of Americans use Facebook. Another interesting statistic is that 66% of monthly Facebook users use the social media platform daily. With an increasing number of small business owners searching for an alternative and cost-effective solution to promote their businesses, it's no wonder why the social media giant continues to dominate the social media landscape. But what happens when there's a Facebook outage (or other social media downtime) that prevents valuable users from accessing the platform, ultimately hindering them from stumbling upon your sponsored business posts? Let's dive into the numbers. It was reported that the product placement market expanded 13.7% to $8.78 billion in 2017 and is swelling toward a ninth consecutive year of double-digit growth. There are online TV streaming services, live streaming solutions (outside of Facebook Live), and old-fashioned traditional television programs viewed (and streamed) by millions on a daily basis. In the US, there are an estimated 119.9 million TV households in the TV season 2018-19. In 2017 alone, an average U.S. consumer spent nearly 4 hours daily watching TV. Simply put, there is a still massive dynamism with marketing through TV placements as opposed to essentially marketing through social media platforms and channels. Using TV Media Placements To Expand Your Brand's Digital FootprintAfter launching my company's Vets 22 mobile application, I secured features on the NFL Network and Forbes Sports Money. To look at the NFL Network in particular, the powerful name behind the Good Morning Football marquee coupled with the dedicated viewership of the NFL Network's signature morning broadcast increased downloads, partnership opportunities, and expanded my company's digital footprint. Notice that I didn't mention that the video was then shared on social media and went viral. As you can imagine there was no need for social media exposure. With a daily viewership of 109,344, the exposure of the live broadcast (and re-syndication) helped our Vets 22 mobile application not only reached the masses, but it also led to future brand and media opportunities. Furthermore, it's nothing like using the social proof of being featured on a major network television broadcast to properly position our app as an authority in the industry. Local Placements Are a Viable (and Cost-Effective) Solution
Think of your local morning news broadcast. They have tens of thousands of daily viewers eager to hear the news of the day. Have you ever noticed the interviews that are featured with business owners, promoting their products or services on TV during interviews? The business owner featured may have possibly paid for placement, however, in most cases, the business owner pitched the TV show through a producer who is involved in the scheduling of business interviews on the daily broadcast. Another way to earn placement is to tie your business to a trending news story. Television producers are always searching for experts who can provide critical commentary on trending stories. For instance, if I were looking to promote my digital marketing company, I would pitch a producer with this story (the one your reading) and a few tips for business owners, struggling to gain traction with their target market during the widespread Facebook outage. Or I would simply turn this article into a long-form ebook and offer it for free on the live Television broadcast (providing value to the station and capturing emails for my business). I could also interview local entrepreneurs who lost business through the outage and pitch the feature as a local economic issue to the television producer. I could then utilize the stories of other local business owners to impact the story narrative and to add authority to the subject. In Conclusion…I can give other examples of how to strategically use TV placements to grow your brand during social media outages, but you get the point. Simply put, leverage TV media placements to get your business in front of your local target market, it's a win-win for your business and the local news organization. Television producers publicly list their contact information on their company websites. They also have active LinkedIn profiles that are easily accessible. It may be time to discover an alternative (and cost-effective) way to reach your target market. Join the ConversationJeff Shuford Jeff Shuford is a nationally syndicated columnist whose monthly column appears in more than 44 regional newspapers. Shuford is one of fewer than five millennial African-American syndicated columnists in the United States, and one of the country's youngest syndicated columnists overall.  |
| Trading Nation: Facebook's targeted advertising business - CNBC Posted: 18 Mar 2019 11:56 AM PDT [unable to retrieve full-text content]Trading Nation: Facebook's targeted advertising business CNBC Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.  |
| Facebook says its service hindered by lack of local news reporting - South Bend Tribune Posted: 18 Mar 2019 09:03 AM PDT  NEW YORK — Facebook's effort to establish a service that provides its users with local news and information is being hindered by the lack of outlets where the company's technicians can find original reporting. The service, launched last year, is currently available in some 400 cities in the United States. But the social media giant said it has found that 40 percent of Americans live in places where there weren't enough local news stories to support it. Facebook announced Monday it would share its research with academics at Duke, Harvard, Minnesota and North Carolina who are studying the extent of news deserts created by newspaper closures and staff downsizing . Some 1,800 newspapers have closed in the United States over the last 15 years, according to the University of North Carolina. Newsroom employment has declined by 45 percent as the industry struggles with a broken business model partly caused by the success of companies on the Internet, including Facebook. The Facebook service, called "Today In," collects news stories from various local outlets, along with government and community groups. The company deems a community unsuitable for "Today In" if it cannot find a single day in a month with at least five news items available to share. There's not a wide geographical disparity. For example, the percentage of news deserts is higher in the Northeast and Midwest, at 43 percent, Facebook said. In the South and West, the figure is 38 percent. "It affirms the fact that we have a real lack of original local reporting," said Penelope Muse Abernathy, a University of North Carolina professor who studies the topic. She said she hopes the data helps pinpoint areas where the need is greatest, eventually leading to some ideas for solutions. Facebook doesn't necessarily have the answers. "Everyone can learn from working together," said Anne Kornblut, director of news initiatives at the company. The company plans to award some 100 grants, ranging from $5,000 to $25,000, to people with ideas for making more news available, said Josh Mabry, head of local news partnerships for Facebook. That comes on top of $300 million in grants Facebook announced in January to help programs and partnerships designed to boost local news. The company doesn't plan to launch newsgathering efforts of its own, Kornblut said. "Our history has been — and we will probably stick to it — to let journalists do what they do well and let us support them and let them do their work," she said.  |
| Posted: 18 Mar 2019 02:18 AM PDT [unable to retrieve full-text content]Facebook has removed 1.5 million copies of the mosque attack video. New Zealand says it needs to do more CNN Hong Kong (CNN Business) New Zealand's prime minister is upping the pressure on Facebook and other social media platforms after they failed to stop the ...  |
| Posted: 18 Mar 2019 09:16 AM PDT
Facebook shares were under pressure Monday after Wall Street analysts sounded off about some of the most pressing issues surrounding the beleaguered social network: violent images on the platform, privacy concerns, regulation, and management changes. "We are concerned that regulatory, headline, and strategic pivot risks will negatively impact FB's valuation more than investors currently believe," the Needham analyst Laura Martin wrote Monday. She cut her rating on the stock from "buy" to "hold," citing three major risks. Martin pointed to the negative financial impact of a "privacy-focused vision" plan that CEO Mark Zuckerberg introduced earlier this month, the looming threat of regulation, and the "horrific images uploaded to FB (like the recent New Zealand events) that are technologically difficult to block at the 100% level and which hurt FB's brand." In Martin's eyes, those elements are all underscored by a slew of important executive departures. She highlighted the loss of the company's chief product officer, chief security officer, chief legal officer, chief communications officer, and news product chief as well as the cofounders of Instagram and a cofounder of WhatsApp. "We prefer to move to the sidelines until employee turnover stabilizes," Martin said. Another firm, Bank of America Merrill Lynch, lowered its price target to $187 from $205 for similar reasons. While analysts led by Justin Post maintained their "buy" rating because of their belief that its News Feed use has stabilized, they're concerned about Facebook's privacy spending and the notable departure of the chief product officer Chris Cox. "While we continue to think estimates have been de-risked in 2019, the revenue impact of a more privacy centric platform could raise questions on three-year growth," Post wrote. He added: "While we think Facebook has a significant pool of talent to operate the business, and Cox's departure has been considered for some time given long tenure, the timing raises some concern around internal dissention on Zuckerberg's vision for Facebook." Even analysts who are more bullish are concerned about the financial risk a more privacy-centered vision could introduce — even if they're seen as positive developments for consumers. Oppenheimer analysts said Monday that they're encouraged by the recently announced "Clear History" tool — which they say is Facebook's way of getting in front of possible US and international user-data regulation. But they expect its implementation to have an impact of 7% to 10% on revenue in the near term, assuming 15% of users regularly adopt the feature. As far as Facebook's recent management departures, they view WhatsApp and Instagram founders departing as factors of "those products being integrated into FB." "Chief Product Officer Chris Cox's departure confirms CEO Zuckerberg is likely to pursue a more aggressive product refresh," Oppenheimer analysts led by Jason Helfstein, who carry an "outperform" rating, told clients. To be sure, analysts remain overwhelmingly positive on Facebook, with 40 rating the stock a "buy," 10 saying "hold," and just two suggesting "sell." Facebook was up 24% this year through Friday. Read more Facebook coverage from Markets Insider and Business Insider:
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