Instagram is revolutionizing the way people shop and making it easy for consumers to discover new, less-established brands.
Smaller companies that would have once found it difficult to get off the ground and establish a presence are getting a head start on Instagram. The app is helping these brands reach larger audiences more quickly, without having to make major investments in advertising and marketing.
This process has been aided by Instagram influencers, who have quickly become one of the most powerful tools of promotion, eclipsing traditional celebrity endorsements in some cases.
This month, fashion search site Lyst ranked the top 10 most-wanted brands on Instagram, based on spikes in search demand that were related to Instagram mentions as well as brand tags throughout 2018.
Find out what made the list below: